Are You Ready To Discover New Collectors, Sell Your Art, Fuel Your Creativity

It’s time to learn the business of art with the same passion you give to creating

See how we’ve helped more than 450 artists grow their businesses since 2018. In 2023, artists in The Art of Selling Art generated more than $550,000 in art sales!

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With 60+ Hours of Education, Case Studies, and Live Training derived from tested strategies and applications, this program is meant to raise the tide for all artists!

Whether you are a novice, intermediate, or experienced in selling your art, there are key takeaways for every level of understanding.

You won’t be doing it alone, either. You’ll be supported through private AMAs and our community as well. 

  • Module 1 is about setting yourself up for success. Begining with the most practical-for-artists time management system I know of (and use) and intentional goal breakdowns.

  • The program begins with the Foundation class that sets the tone for all your learning and expectations

  • This module covers everything from creating Certificates of Authenticity to ensure the legitimacy and value of your work to forming successful partnerships with galleries and art representatives. In addition to the core topics covered, this module also includes specialized booster trainings that focus on key areas crucial for artists' success.

  • Crafted to empower artists with the digital strategies needed to showcase and sell their work and engage with a global audience effectively.

  • Equips artists with the essential marketing skills needed to promote their art in today's digital landscape successfully. This module covers the basics of building a strong brand identity, understanding your target audience, and crafting compelling marketing messages.

  • Included in The Business Of Art: Ordering supplies for events and shows. Setting up distribution lists. Design elements for a cohesive branded look. Education. There is a lot of overlap between The Business of Art and Marketing. However, there's enough stand-alone content and detail to warrant its category.

  • Performing well at an art fair requires more than just showing up with your art. Follow me and other artists through multiple five-figure art fairs.

  • Easy Access to all the live events and training, as well as private Q&A and some high-value incidental training. This vault is a treasure.

My goal with this program is to “level you up” so that you can reach your goals in your art business. I want you to succeed, and I’m laying the foundations for you to do so! 

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Self-Study Membership

The Full TASA membership includes EVERYTHING that is under the The Art of Selling Art umbrella +

+ The core roadmap to create success on your terms
+ Lifetime access to all the training & future training in The Art of Selling Art.
+ Weekly group coaching calls
+ Unlimited Support through our Group Coaching Platform for 1 year

90 Day Accelerator

The Accelerator includes EVERYTHING that is under the Self Study umbrella +

  • You’ll get 90 days of 1-on-1 coaching and a personal accountability program to support you during that time.

  • Through our online community you’ll receive unlimited support as you work through your art business. This is beyond your 1-on-1 coaching support

  • You’ll receive life time access to the content and future content available in TASA, plus access to our online community and the support provided there.

  • Through our community, we do weekly coaching calls and workshops. This is in addition to the initial 90-day support program and 1-on-1s with your coach.

WHY YOU CAN NO LONGER AFFORD TO IGNORE THE BUSINESS OF BEING AN ARTIST ⇓

  • There are tens of thousands of new artworks created every day. This is a great sea of influence. Find the direction you need with me as your guide.

  • Over $16 billion of art is sold online each year. With my help, you can navigate that ocean to find collectors with confidence.

  • Is your art selling now? If you do nothing, nothing changes—except that you lose time.

What is the cost of doing nothing?

Most people think that doing nothing means more of the same… it doesn’t.

In six months or a year, life's interruptions will only grow, dimming your drive and halting your progress. The common error is thinking that more time means more momentum.

Yet, in business, success doesn't wait; it rewards the proactive and productive.

“I don’t know what to do.”

Inside The Art of Selling Art, you'll find the essential tools, step-by-step tutorials, and personalized mentorship needed to master the skills you know are necessary but aren't sure how to execute. It's all about transforming 'I wish I could' into 'Here's how I did it.

“Can’t someone just do this for me?”

Yes, I can help you find an art rep or gallery. But be prepared to pay them half of all your revenue, and that’s if they even sell your work.

This is not a “classroom” experience. This is a continuing and evolving case-study on the business of art using my business, which earns over $150k from art and NFT sales each year, and breaks down what I’m doing so that you can do it, too.

THE LEARNING IN TASA IS DIVIDED INTO SIX SECTIONS

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  • ADMINISTRATIVE

    Things like structuring your business, doing taxes, paying employees, and finance to be the admin part of being a business.

  • ART FAIRS & EVENTS

    There are more opportunities for showing your work than art fairs or festivals. Private art shows and co-operative events can also be a significant part of your business.

    I’ll go into the details of establishing a presence, and show how I actually set up within the space to showcase my work.

  • THE BUSINESS OF ART

    Included in The Business Of Art: Ordering supplies for events and shows. Setting up distribution lists. Design elements for cohesive branded look. Education.

    There is a lot of overlap between The Business of Art and Marketing. However, there's enough stand alone content and detail to warrant its own category.

  • FINDING YOUR VOICE

    Finding your voice, your artistic voice, is probably the most important lesson I can share with new artists.

    Whether you're a photographer, painter, sculptor or glassblower, it is the first step in creating something "sellable." And by sellable, I mean recognizably YOU.

  • MARKETING

    How to best reach, engage with, and stay connected to your target market & more!

  • CHALLENGE GROUPS

    BRAND NEW Challenge Groups will be lead in 2023. Check back here and in our group often!

WHAT TO EXPECT IN THE PROGRAM

All of the content in this course is video-based. You'll learn firsthand how to break down proverbial walls that may be holding you back. You'll get an inside look into how I construct actual walls to showcase your art in the best possible light. You'll glean insights for handling the bumps every artist faces on the journey of selling art. And ultimately, you'll come away with more knowledge, tools, tricks and tips that will help you navigate your own successful journey.

In addition to the video materials, you’ll have access to our private Facebook group where I keep a close eye on the pulse of the community and answer questions on the fly. I also host weekly, Ask Me Anything, “Roundtables.” Group members include other successful artists and soon you will be among them.

Find More Collectors

Proven strategies and resources that have been compiled and implemented in my own business that are now available to help other creators and small businesses like yourself scale their income.

Sell Your Art

Figure out your pricing strategy. Learn which important details to consider and how to conduct market research so that your pricing is competitive as it is reflective of the hours you put in.

Create More Art

If you’re anything like me, you want to spend more time actually creating and cultivating community. Your membership includes access to myself and a global network of artists that can offer guidance whenever you need it.

SELL ONE PIECE OF ART WITH WHAT YOU LEARN IN THE ART OF SELLING ART AND THIS COURSE PAYS FOR ITSELF…THE REST IS DIVIDENDS

Join TASA at the Self Study tier 

The Self Study Tier is meant for artists who are dedicated to their future and ready to take their art career seriously. You’ll be able to go through the program at your pace with access to and support from the Members’ Group. No application or interview is required for this membership.

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Apply to join the 90-Day Accelerator with a TASA Primer Call

Are you already selling your art for at least $2k and want to build a more consistent sales pipeline? Are you ready to see if a full membership is right for you? Book a 15-minute call with me, Jason.

Coaching works two ways; a mentor and a mentee work together toward the mentee’s goals. On this call we will both get the chance to see if The Art of Selling Art is a good fit. Schedule a call today.

TASA Full Course Breakdown

Testimonials

MARV W

DONNA GRAUD

REBECCA TOLK

SHANDA NORMANDY

ROSS PRUDEN

JM

MORE TESTIMONIALS

  • “Jason has done a fantastic job of dispelling many myths in how to market and succeed at connecting with viable patrons.”

    Don Wesley, painter

  • “This group/posts/videos/discussions have been everything I didn't even know I needed to hear.”

    Justin Rosemberg, fine art nude photographer

  • “I truly appreciate TASA for providing that insight into creating $$ with art.”

    Steven Austin, landscape photographer