How to Sell Your Art: The Power of Big Art for Big Walls
Are you struggling to sell your art? You might be making one crucial mistake—your pieces are too small.
Most artists and collectors don’t realize just how big walls really are. If you’ve ever heard a potential buyer say, “I don’t have enough wall space,” the problem isn’t their home—it’s that your art isn’t big enough to make an impact.
In this guide, we’ll break down:
Why bigger art sells for more (and feels more valuable)
How to overcome the #1 objection: “I don’t have space for this”
The psychology of size—why collectors underestimate their wall space
Pro tips for pricing and presenting large-scale work
How to upsize small originals for maximum profit
4 Years of Marketing Experience…
condensed into these 11 marketing lessons
Why Bigger Art = More Sales
Most collectors don’t realize how much wall space they actually have. Here’s the truth:
The average American home has 900+ square feet of usable wall space.
A standard living room wall is 10+ feet wide—yet most artists sell pieces under 3 feet.
Bigger art commands higher prices (price per square inch works in your favor).
When a buyer says, “I don’t have space,” they’re usually wrong. They just don’t know how to visualize it.
The Secret: Comparative Sizing
Instead of saying, “This piece is 6 feet wide,” compare it to something familiar:
“It’s the size of a queen headboard.”
“It fits perfectly over a two-cushion couch.”
This helps buyers mentally place your art in their home—eliminating hesitation.
Why Small Art Doesn’t Sell (And What to Do Instead)
If you’re holding onto small pieces, waiting for them to sell before creating bigger work, you’re stuck in a losing cycle. Here’s why:
Small art gets lost on big walls. A 16x24" piece looks insignificant in a living room.
Buyers want statement pieces. They’re looking for something that fills the space, not just fills a corner.
Bigger art justifies higher prices. A 4-foot piece can sell for 5x more than a 1-foot piece.
What to Do with Unsold Small Pieces?
Bundle them as incentives (e.g., “Buy this large piece, get a small one free”)
Upsize them digitally (AI tools like Gigapixel can enlarge small originals for prints)
How to Sell Big Art Successfully
1. Art Shows: Less is More
Bring fewer, larger pieces—don’t clutter your booth with small works.
Use a catalog to show additional options without overwhelming buyers.
2. Online Sales: Show Scale
Include room mockups so buyers see how it fits in a home.
Film videos of your art in real spaces (social media loves this).
3. Pricing Strategy
Charge by size (square inch pricing works well).
Bigger pieces = higher perceived value (collectors will pay more).
Don’t wait until you sell your small pieces to create large-scale work. Big art attracts serious buyers—start today and watch your sales grow.
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