Social Media For Artists
In today’s digital age, social media for art has revolutionized how artists connect with audiences, showcase their creativity, and sell their work.
Whether you're an emerging artist or a seasoned professional, leveraging the right artist social media platforms can amplify your reach and boost your career.
Here, we’ll break down the best platforms for artists and share tips for managing multiple accounts effectively.
TASA Member, Cynthia Minoli
Instagram is often hailed as the king of artist social media. With its visually-driven interface, it’s a natural fit for artists to showcase their work. Features like Stories, Reels, and Instagram Live provide diverse ways to engage with your audience.
Why Instagram Works for Artists:
Visual Focus: The platform’s grid layout allows you to curate a cohesive portfolio.
Engagement Tools: Use polls, Q&A sessions, and live streams to interact with followers.
Shop Integration: Instagram Shopping lets artists sell directly through their profiles.
Pro Tips for Success on Instagram:
Post high-quality images with engaging captions.
Use relevant hashtags, like #artlovers, #artistsoninstagram, and #artforsale.
Collaborate with other artists or art influencers to expand your reach.
Follow us on Instagram to see how we use it!
Instagram in 2025
AI-enhanced recommendations: Instagram's algorithm increasingly relies on AI to recommend niche content.
Original content push: Reposting without added value will have lower visibility.
Interactive elements: Polls, quizzes, and other interactive stickers in Stories improve performance.
Pinterest is an underrated gem for artist social media. Known for its searchability, Pinterest functions like a visual search engine, making it ideal for art discovery.
Why Pinterest Works for Artists:
Long-Term Visibility: Pins have a longer shelf life compared to posts on other platforms.
SEO Benefits: Optimize pin descriptions with keywords like “art platforms” and “best platforms for artists.”
Traffic Driver: Pinterest can direct significant traffic to your website or online store.
Pro Tips for Success on Pinterest:
Create boards that reflect your art niche (e.g., abstract art, portrait painting).
Pin consistently and re-pin content from other creators to stay active.
Use vertical images for better visibility.
Pinterest in 2025
Pinterest will be focusing more on video content.
TikTok
While TikTok may seem unconventional, it’s quickly becoming one of the best platforms for artists to showcase their process and personality. The app’s algorithm promotes content based on engagement rather than follower count, making it easier to go viral.
Why TikTok Works for Artists:
Behind-the-Scenes Content: Share time-lapse videos of your work or studio tours.
Trendy Formats: Use popular audio clips and challenges to connect with broader audiences.
Community Building: Engage with art hashtags like #arttok and #arttutorial.
Pro Tips for Success on TikTok:
Keep videos short and engaging.
Post regularly to stay relevant.
Interact with comments to build relationships with your audience.
TikTok in 2025
If TikTok is banned on the 19th of January, savvy users will still rely on it for content by using VPNs.
YouTube Shorts and Instagram Reels will fill up the gaps left if TikTok is banned. Also consider using SnapChat which is projected to boom if TikTok gets banned.
DeviantArt
DeviantArt remains one of the most established art platforms, specifically designed for showcasing and sharing art. It’s an excellent place for digital artists, illustrators, and photographers.
Why DeviantArt Works for Artists:
Art-Focused Community: Engage with fellow artists and enthusiasts.
Portfolio Features: Use the platform to build a professional portfolio.
Feedback Opportunities: Receive constructive criticism and encouragement.
Pro Tips for Success on DeviantArt:
Participate in challenges and contests to gain visibility.
Engage with other artists’ work to foster community connections.
Share links to your external website or store.
Facebook: A Versatile Option
While Facebook isn’t as visually focused as other platforms, its versatility makes it a valuable tool for artists.
Why Facebook Works for Artists:
Wide Reach: With over 2 billion users, Facebook offers unparalleled audience potential.
Groups and Communities: Join art-focused groups to network and share your work.
Event Promotion: Use Facebook Events to promote exhibitions or online sales.
Pro Tips for Success on Facebook:
Post consistently and interact with your followers.
Utilize Facebook Ads to target specific demographics.
Share a mix of content, including finished pieces, behind-the-scenes glimpses, and personal stories.
Facebook in 2025
Meta will be making it easier to manage your posts by saving drafts, scheduling posts, and syncing with your Threads accounts.
How to Manage Multiple Social Media Platforms
Balancing multiple art platforms can feel overwhelming, but the right strategies and tools can simplify the process.
Tips for Efficient Social Media Management:
Plan Your Content: Use a content calendar to schedule posts in advance.
Repurpose Content: Share the same image or video across platforms with slight modifications for each audience.
Automate Posting: Tools like Hootsuite, Buffer, and Later allow you to schedule posts and manage multiple accounts from one dashboard.
Focus on Analytics: Monitor engagement metrics to determine which platforms yield the best results for your efforts.
Set Priorities: Focus on the platforms that align most closely with your goals, whether that’s selling art, building a community, or gaining exposure.
Rising Social Media Platforms in 2025
Social media is our future and it can be overwhelming to try to keep up with all the platforms that are emerging. Here are the top platforms to look out for in 2025!
Lemon8
This is an image platform that focuses on lifestyle niches. Right now it is extremely popular in Thailand and Japan but has begun to make waves in the United States.
Behance
Behance, stylized as Bēhance, is a social media platform owned by Adobe whose main focus is to showcase and discover creative work.
Dribble
Dribble is a platform that can help you establish a professional portfolio online and works best for designers.
ArtStation
ArtStation is a platform that helps you build a professional portfolio as a 2D or 3D artist. It also lists out project calls and is a place where many people in film, gaming, and entertainment industries go to find new talent.
Social media for art offers unparalleled opportunities for artists to grow their careers. From Instagram’s visual appeal to TikTok’s viral potential and Pinterest’s searchability, there’s a platform for every style and goal. By strategically managing your presence across these art platforms, you can showcase your talent, engage with your audience, and turn your passion into profit. Start exploring these best platforms for artists today and watch your art journey flourish.
Want to know more about social media management for artists? Join TASA today!
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There are four types of artist statements that every artist should have. These statements create clarity for the collector, the judge, and even for the artist. They are:
The artist statement - an academic statement about a specific body of work
The artist bio statement - an academic blurb about who you are and where you came from
The Story Bio - the story telling blend of who you are and why people should learn about you
The WHY statement - clarity on why you create art. This statement represents the core of your art. It’s your soul bare for the collector to connect with.
The module (60-minutes) walks you through creating each of these statements and provides examples of each. You can write you statements and share them in our discord and facebook groups for feedback and refining!
Links and details are in the Read Me file that accompanies your download.