How To Build a Successful Art Business
Hey there, fellow artists! If you’ve ever dreamt of turning your artistic passion into a thriving business, you’re not alone. Many of us envision a life where we can create beautiful art, sell our work, and inspire others.
But let’s be real—achieving success as a visual artist is no walk in the park. It takes a combination of Discipline, Routine, Education, Action, Mentality, and, perhaps most importantly, a Supportive community to make your DREAMS a reality.
Building a successful visual art business can sometimes feel lonely. But don’t worry; we’ll also discuss how you can cultivate a supportive network of mentors, coaches, and peers to help you along the way.
Discipline: The Foundation of Success
Discipline is the bedrock of any successful endeavor, especially in the art world. It’s easy to get swept away by inspiration and create sporadically, but if you want to build a business, you need to treat your art like a job. Establishing a consistent schedule for creating, marketing, and managing your business is crucial.
Set aside dedicated time each day or week for your art practice, even when motivation wanes. This discipline will help you develop your skills, produce more work, and ultimately lead to greater opportunities for selling your art.
Routine: The Power of Consistency
Alongside discipline, creating a routine can significantly enhance your productivity. A well-structured daily routine helps you manage your time effectively and ensures that you’re making progress towards your goals. Here’s how to build a routine that works for you:
Morning Rituals: Start your day with a routine that sets a positive tone. This could include a short meditation, journaling, or sketching ideas before diving into your main projects.
Dedicated Work Blocks: Break your day into focused work blocks where you concentrate exclusively on your art. Limit distractions and use techniques like the Pomodoro Technique to stay productive.
Regular Reviews: Set aside time weekly or monthly to review your progress. Reflecting on what you’ve accomplished and what needs improvement can help you stay on track.
Education: Continuous Learning is Key
The art world is always evolving, and so should you. Continuous education is essential for honing your craft and understanding the business side of art. Here are some ways to keep learning:
Workshops, Classes, and Coaches: Attend workshops or online courses to improve your technical skills and learn new techniques. Additionally, investing in an art coaching program like The Art of Selling Art, can provide education and a supportive community.
Books and Articles: Read books, articles, and blogs about art, marketing, and entrepreneurship. Knowledge is power, and the more you know, the better equipped you’ll be to navigate your artistic journey.
Podcasts and Webinars: Tune into podcasts or webinars focused on art business topics. This is a great way to learn from industry experts while you’re on the go.
Action: Putting Knowledge into Practice
Knowledge is only valuable if you put it into action. It’s easy to get caught in the endless loop of learning without ever applying what you’ve learned. Take the first step, even if it feels daunting. Here are some actionable steps you can take:
Start Small: Launching your art business doesn’t have to be a massive undertaking. Start by selling a few pieces online or at local markets. Each small success will build your confidence.
Set Clear Goals: Define specific, measurable goals for your art business. Whether it’s the number of pieces to create each month or the amount of income you want to generate, having clear goals keeps you focused.
Take Risks: Don’t be afraid to step outside your comfort zone. Experiment with new techniques, explore different markets, or reach out to galleries. Growth often comes from taking calculated risks.
Mentality: Cultivating a Growth Mindset
Your mentality plays a crucial role in your success as an artist. A growth mindset—believing that your abilities can improve with effort—will empower you to overcome challenges and setbacks. Here’s how to cultivate this mentality:
Embrace Failure: Understand that failure is part of the journey. Instead of letting setbacks discourage you, view them as opportunities to learn and grow.
Stay Positive: Surround yourself with positivity, whether it’s through uplifting quotes, supportive friends, or inspiring art. A positive mindset can help you persevere through tough times.
Practice Gratitude: Regularly reflect on what you’re grateful for in your artistic journey. This practice can shift your focus from what’s lacking to what’s abundant in your life.
Support: The Importance of Community
While discipline, routine, education, action, and mentality are essential, it’s crucial to acknowledge that building a successful visual art business can feel lonely. Many artists work in isolation, which can lead to feelings of doubt and discouragement.
This is where a supportive community becomes invaluable. Surrounding yourself with mentors, coaches, and peers can provide the encouragement and guidance you need. Here’s how to cultivate your support network:
Find a Mentor: Seek out someone who has experience in the art world and can provide guidance. A mentor can offer insights, feedback, and encouragement as you navigate your artistic journey.
Learn more about Jason Matias
Join Art Groups: Participate in local or online art groups where you can connect with fellow artists. Sharing your experiences and learning from others can provide a sense of belonging.
Attend Networking Events: Attend art fairs, exhibitions, and workshops where you can meet other artists and potential collaborators. Building relationships with others in the industry can open doors to new opportunities.
Turning your dreams into reality as a visual artist requires dedication and a multifaceted approach. By embracing discipline, establishing a routine, committing to continuous education, taking action, cultivating a growth mindset, and building a supportive community, you can create a strong foundation for your artistic business.
Remember, you don’t have to navigate this journey alone . Seek out connections with mentors and peers who can uplift and inspire you. Together, we can overcome the challenges of the art world and turn our dreams into tangible successes.
There are four types of artist statements that every artist should have. These statements create clarity for the collector, the judge, and even for the artist. They are:
The artist statement - an academic statement about a specific body of work
The artist bio statement - an academic blurb about who you are and where you came from
The Story Bio - the story telling blend of who you are and why people should learn about you
The WHY statement - clarity on why you create art. This statement represents the core of your art. It’s your soul bare for the collector to connect with.
The module (60-minutes) walks you through creating each of these statements and provides examples of each. You can write you statements and share them in our discord and facebook groups for feedback and refining!
Links and details are in the Read Me file that accompanies your download.