Artpreneur Essentials

For Less Than The Cost Of Art Supplies & 100x The Value

See how we’ve helped more than 450 artists grow their businesses since 2018. The Art of Selling Art students have generated more than $750,000 in art sales!

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Artpreneur ESSENTIALS Membership

With 30+ Hours of Education, Case Studies, and Live Training, this program is meant to raise the tide for all artists!

Whether you are a novice, intermediate, or experienced in selling your art, there are key takeaways for every level of understanding.

You won’t be doing it alone, either. You’ll be supported through private AMAs and our community as well. 

  • Module 1 is about setting yourself up for success. Begining with the most practical-for-artists time management system I know of (and use) and intentional goal breakdowns.

  • The program begins with the Foundation class that sets the tone for all your learning and expectations

  • This module covers everything from creating Certificates of Authenticity to ensure the legitimacy and value of your work to forming successful partnerships with galleries and art representatives. In addition to the core topics covered, this module also includes specialized booster trainings that focus on key areas crucial for artists' success.

  • Crafted to empower artists with the digital strategies needed to showcase and sell their work and engage with a global audience effectively.

  • Equips artists with the essential marketing skills needed to promote their art in today's digital landscape successfully. This module covers the basics of building a strong brand identity, understanding your target audience, and crafting compelling marketing messages.

  • Included in The Business Of Art: Ordering supplies for events and shows. Setting up distribution lists. Design elements for a cohesive branded look. Education. There is a lot of overlap between The Business of Art and Marketing. However, there's enough stand-alone content and detail to warrant its category.

  • Performing well at an art fair requires more than just showing up with your art. Follow me and other artists through multiple five-figure art fairs.

  • Easy Access to all the live events and training, as well as private Q&A and some high-value incidental training. This vault is a treasure.

My goal with this program is to “level you up” so that you can reach your goals in your art business. I want you to succeed, and I’m laying the foundations for you to do so! 

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WHY YOU CAN NO LONGER AFFORD TO IGNORE THE BUSINESS OF BEING AN ARTIST ⇓

  • There are tens of thousands of new artworks created every day. This is a great sea of influence. Find the direction you need with me as your guide.

  • Over $16 billion of art is sold online each year. With my help, you can navigate that ocean to find collectors with confidence.

  • Is your art selling now? If you do nothing, nothing changes—except that you lose time.

What is holding you back?

“I'm not sure if my art is good enough to sell yet.“

Art is subjective, and there's a market for various styles and skill levels. Our program helps you:

Identify your unique artistic strengths

  • Find the right audience for your work

  • Present and price your art professionally

  • Build a compelling story around your pieces

“I’m not sure I can afford this.”

While TASA does come with an investment, what’s more important than cost is what value you will receive in exchange.

You’ll find the pricing above. More importantly, the workshop shares what you’ll receive for the investment. That’s the skills to create income from your creativity. Over and over again.

“I’ve taken courses before, they didn’t help.“

There are two things that make TASA different from most programs out there.

1. The program is run by a working artist. I’m there adapting to the market alongside you.

2. Community. TASA is built so that you don’t have to do it alone. There is unlimited support through the group and weekly coaching.

PS - There is a 7-day Trial Period to ensure your confidence in the program and the community.

“Can’t someone just do this for me?”

Yes, I can help you find an art rep or gallery. But be prepared to pay them half of all your revenue, and that’s if they even sell your work. Generally, you need to prove that your art can sell before they take you as a client.

“I’m not sure I need this right now“

What is your plan to reach your goals if you do not find help? Do you have a roadmap to follow and assistance when you get stuck?

“I’m no good at sales.“

Of course you’re not. Sales skills are not a talent that one is born with. They are a skill that is aquired. It is a skill that is *required* to make your dream a reality.

The good news is that I think of sales as ‘thought leadership’ & friend-making at scale. The training in TASA will rewire your perspective on training and make it fun.

This is not a “classroom” experience. This is a continuing and evolving case-study on the business of art using my business, which earns over $150k from art and NFT sales each year, and breaks down what I’m doing so that you can do it, too.

THE LEARNING IN TASA IS DIVIDED INTO SIX SECTIONS

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  • ADMINISTRATIVE

    Things like structuring your business, doing taxes, paying employees, and finance to be the admin part of being a business.

  • ART FAIRS & EVENTS

    There are more opportunities for showing your work than art fairs or festivals. Private art shows and co-operative events can also be a significant part of your business.

    I’ll go into the details of establishing a presence, and show how I actually set up within the space to showcase my work.

  • THE BUSINESS OF ART

    Included in The Business Of Art: Ordering supplies for events and shows. Setting up distribution lists. Design elements for cohesive branded look. Education.

    There is a lot of overlap between The Business of Art and Marketing. However, there's enough stand alone content and detail to warrant its own category.

  • FINDING YOUR VOICE

    Finding your voice, your artistic voice, is probably the most important lesson I can share with new artists.

    Whether you're a photographer, painter, sculptor or glassblower, it is the first step in creating something "sellable." And by sellable, I mean recognizably YOU.

  • MARKETING

    How to best reach, engage with, and stay connected to your target market & more!

  • CHALLENGE GROUPS

    BRAND NEW Challenge Groups will be lead in 2023. Check back here and in our group often!

WHAT TO EXPECT IN THE PROGRAM

All of the content in this course is video-based. You'll learn firsthand how to break down proverbial walls that may be holding you back. You'll get an inside look into how I construct actual walls to showcase your art in the best possible light. You'll glean insights for handling the bumps every artist faces on the journey of selling art. And ultimately, you'll come away with more knowledge, tools, tricks and tips that will help you navigate your own successful journey.

In addition to the video materials, you’ll have access to our private Facebook group where I keep a close eye on the pulse of the community and answer questions on the fly. I also host monthly, Ask Me Anything, “Roundtables.”

Find More Collectors

Proven strategies and resources that have been compiled and implemented in my own business that are now available to help other creators and small businesses like yourself scale their income.

Sell Your Art

Figure out your pricing strategy. Learn which important details to consider and how to conduct market research so that your pricing is competitive as it is reflective of the hours you put in.

Create More Art

If you’re anything like me, you want to spend more time actually creating and cultivating community. Your membership includes access to myself and a global network of artists that can offer guidance whenever you need it.

SELL ONE PIECE OF ART WITH WHAT YOU LEARN IN THE ART OF SELLING ART AND THIS COURSE PAYS FOR ITSELF…THE REST IS DIVIDENDS

Join the Artpreneur Essentials Membership

Artpreneur Essentials Membership
$47.97
Every month
$297.00
Every year

Get access to our growing collection of classes, workshops, and exclusive content at any time.

✓ Over 30 hours of Video Content
✓ LIVE, Members Only Monthly Calls with Hot Seats
✓ Everything You Need To Build Your Art Business
✓ Cancel Anytime
✓ Pay for a full year get 50% off!

Testimonials

MARV W

DONNA GRAUD

REBECCA TOLK

SHANDA NORMANDY

ROSS PRUDEN

JM

MORE TESTIMONIALS

  • “Jason has done a fantastic job of dispelling many myths in how to market and succeed at connecting with viable patrons.”

    Don Wesley, painter

  • “This group/posts/videos/discussions have been everything I didn't even know I needed to hear.”

    Justin Rosemberg, fine art nude photographer

  • “I truly appreciate TASA for providing that insight into creating $$ with art.”

    Steven Austin, landscape photographer