🎥TASA Roundtable

Transcript

https://otter.ai/u/SFfM8LfGLgvQ7nHbsl-93Y85xvQ?view=summary

Jason Matias and Jamie discussed common mistakes artists make on social media, emphasizing the importance of clear, engaging posts without sales language. They highlighted the benefits of public posts over private ones for better engagement and reach. Jason shared his strategy of creating content that reintroduces himself to new viewers. They also discussed the impact of negative comments and the effectiveness of carousels versus reels for reaching new followers. Jason demonstrated using the Scroll app for content creation and shared his process of creating a print magazine catalog in Canva for his art shows, aiming to enhance his brand and attract new clients.

Action Items

• [ ] Create a re-do of a previous reel with less text and a stronger hook.

• [ ] Tag TASA in the re-do reel so Jason can review it.

• [ ] Experiment with adding music to carousels on Instagram to see if it impacts reach.

• [ ] Finish creating the 30-page magazine-style catalog in Canva and provide a template for the group.

Outline

Mistakes Artists Make on Social Media

• Jason Matias discusses the importance of clear and uncluttered posts to avoid losing viewers quickly.

• Jamie admits to posting without a hook or call to action due to lack of sleep and time.

• Jason suggests redoing the post with fewer words and a hook to improve engagement.

• Jason mentions the importance of public posts for better engagement and exposure.

Public vs. Private Posts

• Jason explains the disadvantages of sharing private posts, as it limits engagement and exposure.

• Jason shares his observation that sharing posts from a Facebook page to a personal profile underperforms.

• Wolf disagrees, stating that sharing personal posts to a Facebook page can generate initial engagement.

• Jason suggests sharing posts directly to personal pages for better engagement and algorithmic performance.

Using Sales Language in Posts

• Jason advises against using terms like "DM me" or "link in bio" in posts, as it can hurt reach.

• Jason suggests building engagement through value-added content before asking for sales.

• Jason emphasizes the importance of giving before asking to maintain engagement and algorithmic performance.

• Jason advises against adding links to posts, as it reduces reach, but suggests using comments for links if necessary.

Handling Negative Comments

• Jason shares that negative comments can hurt engagement and algorithmic performance.

• Wolf mentions his experience with negative comments on a viral post and how it affected reach.

• Jason suggests replying to negative comments with positivity or ignoring them to avoid negative impact.

• Jason emphasizes the importance of creating conversations on posts to increase engagement and reach.

Assuming Readers Know You

• Jason advises against assuming readers know who you are, as it limits the introduction of new people to your work.

• Jason shares his strategy of creating posts that can be understood by new viewers.

• Jason suggests using hooks and reintroductions to engage new viewers and maintain interest.

• Jason emphasizes the importance of making each post an opportunity to introduce yourself and your work.

Time Management and Scheduling

• Jason discusses the importance of adding gaps between tasks in a schedule to avoid overloading.

• Marguerite shares her current schedule with two-hour breaks between classes and asks for feedback.

• Jason advises adding gaps between tasks to improve time management and task completion.

• Jason emphasizes the importance of following a personal regimen to be more effective.

Certificates of Authenticity (COA)

• Jason explains the importance of certificates of authenticity for limited edition works.

• Pam Whisenhunt mentions the high cost of seals and considers using serial numbers instead.

• Jason suggests using a printer to produce COAs and adding seals for extra value.

• Jason discusses different methods of signing and framing works, including digital signatures and gold paint pens.

Using the Scroll App for Content Creation

• Jason demonstrates how to use the Scroll app for creating carousels and reels.

• Jamie shares her experience with the app and the ease of creating content on the go.

• Jason explains the benefits of using the app for creating multi-image posts and reels.

• Jason suggests using the app to create content that can be repurposed for different platforms.

TikTok Content Strategy

• Jason discusses the importance of creating content that captures new followers on TikTok.

• Jason suggests using comments and engagement to generate new content ideas.

• Jason demonstrates how to create reels using comments and engagement from previous posts.

• Jason emphasizes the importance of creating content that maintains viewer interest and engagement.

Creating a Print Magazine for Art Shows

• Jason shares his process of creating a print magazine for his next art shows.

• Jason explains the benefits of using Canva for creating a professional-looking catalog.

• Jason discusses the importance of storytelling in the catalog to engage viewers.

• Jason plans to use the catalog as a lead magnet and a tool for interior designers and decorators.