🎥TASA Roundtable

Transcript

https://otter.ai/u/SgsnGUBx9Ueug65DBx17l_m2Huk?view=summary

Jason Matias led a discussion on time management and social media strategies. He emphasized the importance of avoiding social media distractions using the app "Brick," which blocks access to certain apps during specific times. Jason also introduced trial reels on Instagram, which allow content testing without affecting the main feed. He shared his success with trial reels, achieving high engagement and views. Barry Steven Greff discussed his struggles with pricing and engagement, and Jason advised on creating relatable content and using green screen techniques for better visuals. The group also explored using apps like Smartest for creating art mockups in various interiors. Jason Matias discusses his approach to rendering art, emphasizing the importance of perspective and the spherical nature of images. He explains how he uses the floor as a guide but notes that the perspective changes as the image is adjusted. Jason highlights the significance of speed over perfection, especially for collectors. He describes techniques for adding shadows and adjusting light using a Curves Layer. Jason also mentions the usefulness of an app for uploading and manipulating images based on measurements. He concludes by demonstrating how he uses Instagram to find related products and ads. Barry Steven Greff commends the session as successful.

Action Items

• [ ] Try using trial reels on Instagram to test content and engagement.

• [ ] Follow up on the Squarespace and Klarna integration for offering payment plans.

• [ ] Create content that speaks to your target audience and their interests, using relevant keywords and themes.

• [ ] Explore the "Brick" app to limit distractions and manage time more effectively.

• [ ] Investigate the "Smartest" app for creating art mockups and explore similar apps on Android.

Outline

Meeting Setup and Initial Discussions

• Jason Matias and Barry Steven Greff discuss the setup for the meeting, including the need for a host and the use of a recurring meeting.

• Pam Whisenhunt and Jamie discuss the process of joining a meeting using a link provided by Kayla.

• Jason Matias mentions changing his password and issues with signing in.

• Jason Matias and Wolf discuss plans for a hike to High Rock Lookout, including the time and weather conditions.

Planning the Hike and Photography

• Jason Matias and Wolf discuss the difficulty of the hike and the views from the top.

• Jason Matias shares his experience of the hike and the different spots he found.

• Wolf expresses excitement about the view and the challenge of the hike.

• Jason Matias talks about the photography opportunities, including the use of a half moon for better lighting.

Time Management and Social Media Distractions

• Jason Matias discusses his morning routine and the importance of avoiding social media distractions.

• He introduces the app "Brick" as a tool to manage attention and block access to certain apps during specific times.

• Jason Matias explains how he uses the app to manage his time effectively, including setting up different paradigms for different activities.

• He shares his struggles with social media and how it affects his productivity.

Trial Reels on Instagram and Content Testing

• Jason Matias introduces the concept of trial reels on Instagram, allowing content testing without it going to the main feed.

• He explains the process of creating multiple versions of a reel and testing them to see which performs better.

• Jason Matias shares examples of successful trial reels and how they helped him improve his content.

• He discusses the importance of testing content on different platforms like TikTok and Instagram.

Engagement Strategies and Conversational Selling

• Jason Matias talks about the importance of creating a relatable bad guy in content to engage the audience.

• He shares examples of successful reels that used this strategy and how it increased engagement.

• Barry Steven Greff discusses his struggles with price objections from potential buyers and how to handle them.

• Jason Matias advises on how to create conversations with potential buyers and qualify them as leads.

Using Green Screen for Content Creation

• Jason Matias introduces the concept of using green screen for content creation, including vision clapping.

• He explains how to create a green screen effect in Instagram and the benefits of this type of content.

• Jason Matias shares an example of a green screen video he created and how it performed well.

• He discusses the importance of starting videos with a personal touch to engage the audience.

TikTok Analytics and Content Performance

• Jason Matias compares the analytics of different pieces of content on TikTok and Instagram.

• He explains how to use TikTok insights to understand which content is performing better.

• Jason Matias shares examples of successful and less successful content and how to improve them.

• He discusses the importance of testing different versions of content to see which performs better.

Photoshop Techniques for Art Mockups

• Wolf asks Jason Matias for a tutorial on how to Photoshop a photo into a frame at an angle.

• Jason Matias demonstrates the process using Photoshop, including using the content-aware remove tool.

• He explains how to align the art with the room's lines to create a proportional mockup.

• Jason Matias shares additional tips for creating mockups, including using apps like Smartest for easier mockups.

Addressing Technical Issues and Storage Management

• Barry Steven Greff mentions issues with uploading content on Instagram and TikTok.

• Jason Matias suggests checking phone memory and storage to resolve uploading issues.

• He advises offloading apps and removing unnecessary files to free up storage space.

• Jason Matias shares his experience with managing storage on his iPhone and the tools he uses to optimize it.

Final Thoughts and Next Steps

• Jason Matias summarizes the key points discussed in the meeting, including time management, trial reels, and content creation strategies.

• He encourages participants to implement the discussed strategies and tools to improve their productivity and engagement.

• Jason Matias offers to create a video tutorial on Photoshop techniques for mockups and other topics requested by participants.

• The meeting concludes with participants expressing their appreciation and plans to implement the discussed strategies.

Understanding Perspective in Rendering

• Jason Matias explains the importance of understanding perspective when using the floor as a guide, noting that the perspective changes from top to bottom and side to side.

• He emphasizes that pictures are spherical, not straight lines, which affects the perception of depth and accuracy.

• Jason mentions that the goal in rendering for collectors is to deliver the work quickly rather than striving for perfection.

• He describes his method of adding shadows to enhance depth, using close and distant shadows to show light spread.

Using Shadows and Light in Rendering

• Jason discusses his technique of drawing shadows, which can be adjusted by double-clicking and moving them around.

• He explains how he uses a Curves Layer to increase and feather light, making it appear naturally on the art.

• Jason highlights the usefulness of the app in quickly rendering images, especially when dealing with existing light sources in a room.

• He demonstrates how he can copy and adjust images to achieve the desired effect, using the original artwork as a starting point.

Exploring the App and Its Features

• Jason shows how the app can be used to upload any picture and make adjustments based on measurements.

• He mentions using Instagram to find related ads and products, which helps in his rendering process.

• Jason explains how he shops for products by looking them up on Instagram and letting the ads guide him.

• He concludes by asking if the session was successful and receives positive feedback from Barry Steven Greff.

Conclusion and Next Steps

• Jason wraps up the session by asking if the information was helpful and if the meeting was successful.

• Barry Steven Greff responds positively, indicating that the session was beneficial.

• Jason thanks everyone and mentions that he will see them next week.

• Barry Steven Greff agrees, signaling the end of the meeting.