🎥TASA Roundtable

Transcript

https://otter.ai/u/jUqnQ77lty83bYIptWIJVpS4xVU?view=summary

Jason Matias led a discussion on introducing art to hotels, website bounce rates, and artist experiences. Meredith Ochoa shared her frustrations with a poorly marketed art show, emphasizing the need for clear responsibilities and follow-up strategies. Jason Matias and Ali discussed the challenges of selling art to hotels, highlighting the importance of understanding the decision-making process and creating mock-ups before finalizing pieces. Camille inquired about art consultants and reps, while Roberta Queiroga sought advice on pricing and terms for conference art classes. De Camille's website was reviewed, suggesting improvements to reduce bounce rates and enhance lead magnets.

Action Items

• [ ] Camille to consider creating a 30-day text message nurture sequence as a lead magnet.

• [ ] Camille to review the ebook template provided by Jason and explore using it for her own lead magnet.

• [ ] Meredith to follow up with the gallery about using their mailing list and organizing a closing reception.

• [ ] Meredith to create content (photos, videos) during the remaining time of the art show.

• [ ] Thomas to update his website homepage by reducing clutter, adding a clear value proposition, and improving the lead magnet offer.

Outline

Introducing the Meeting and Initial Discussions

• Jason Matias initiates the meeting, mentioning the introduction of art to a hotel in Portland and the topic of website bounce rates.

• Jason welcomes new members Meredith and Ian, and mentions the difficulty of streaming to Facebook.

• Jason asks for updates from the previous week, and Meredith shares about her recent art show.

• Meredith discusses the gallery's lack of follow-through and the challenges faced during the show, including poor organization and lack of marketing efforts.

Meredith's Art Show Experience

• Meredith details the gallery's promises of inviting collectors and marketing the show, which did not materialize.

• She describes the gallery's disorganization, including handwriting title cards and QR codes at the last minute.

• Meredith shares her pride in her work, particularly a four-foot by eight-foot piece, despite the gallery's shortcomings.

• Jason suggests creating content from the show and organizing her own group of people for content creation.

Jason's Experience with Hotel Art

• Jason shares his experience of staying at a sustainable hotel in Portland in exchange for social media promotion.

• He discusses the difficulty of scheduling a meeting with the VP of the construction company to talk about art.

• Jason explains the importance of setting clear meeting dates and the challenges of dealing with busy executives.

• He outlines the seven principles of marketing, emphasizing the law of reciprocity and the importance of asking questions to build rapport.

Navigating Art Sales Conversations

• Jason provides a detailed example of how he navigates sales conversations, focusing on the VP's interests and responsibilities.

• He explains the importance of understanding the art buying process for the hotel and the need for multiple stakeholders to approve the art.

• Jason suggests creating mock-ups and photos to present to the hotel before making the final art pieces.

• He discusses the challenges of selling art to organizations and the need for relationship building with interior designers.

Camille's Experience with Art Consultants

• Camille joins the meeting and shares her experience working with companies that source art for hotels.

• She discusses the long wait times for follow-ups and the importance of maintaining relationships with these companies.

• Camille expresses interest in connecting with art reps or consultants for hospitals, which have budgets for art.

• Jason explains the difference between art reps and consultants and the importance of researching their portfolios.

Roberta's Question About Art Classes

• Roberta asks about offering artist-led art classes at a conference venue.

• Jason advises Roberta to gather more information about the conferences and the number of participants before quoting a price.

• He suggests including terms and conditions in the proposal, such as minimum notice requirements and cancellation policies.

• Jason emphasizes the importance of understanding the context and audience of the conference to provide a relevant and valuable art class.

De Camille's Website Review

• Jason reviews De Camille's website and suggests improving the homepage to reduce bounce rates.

• He recommends removing cluttered elements and focusing on a clear statement that appeals to the target market.

• Jason suggests offering a stronger lead magnet, such as an ebook or a 30-day text message series, to capture more email addresses.

• He provides tips on creating effective landing pages and the importance of testing different offers to optimize results.

Final Discussions and Closing Remarks

• Jason and the participants discuss various topics, including the importance of clear communication and setting expectations in art sales.

• De Camille shares her experience with a digital postcard offer and the need for a stronger lead magnet.

• Jason provides additional ideas for lead magnets, such as ebooks and text message series, to engage potential customers.

• The meeting concludes with participants expressing their progress and plans for future projects and shows.