🎥TASA Roundtable

Transcript

https://otter.ai/u/xYXdDTW_rzf90_p-fywzVxkVe70?view=summary

Jason Matias discussed his recent health issues and his experience in Bali. Pam Whisenhunt shared her progress on transitioning her website to Squarespace and working on SEO. Jason highlighted the impact of AI on SEO and the importance of multi-channel content. Kevin faced a technical issue with his microphone. Jason emphasized the importance of handling rejection in sales, sharing his strategy of converting leads into sales. Jennifer Pierstorff shared her recent sales and commissions. Jamie Lee Peterson discussed her lead magnet and email sequence automation. The group also touched on the challenges of managing leads and the importance of maintaining a positive mindset in sales.

Action Items

• [ ] Jamie Lee Peterson to continue setting up her email sequence and automation for her art quiz lead magnet.

• [ ] Pam Whisenhunt to continue exploring alternative options for displaying and protecting her artwork, such as framing.

Outline

Jason's Health and Travel Experiences

• Jason Matias shares that he is not feeling well due to mild food poisoning or pollution poisoning.

• Jason describes his recent trip to Bali, mentioning the traffic and pollution, which caused sinus issues.

• Jason apologizes for his appearance and asks others about their recent experiences and wins.

• Pam Whisenhunt mentions her ongoing project of changing her website to Squarespace and working on SEO.

Discussion on SEO and AI Impact

• Jason discusses the evolving nature of SEO due to AI and its impact on content creation.

• Pam expresses her concern about the changing basics of SEO and the need to adapt.

• Jason highlights the benefits of using AI for multi-channel content creation.

• Jason introduces Kevin, who is a month into the program, and mentions a post he made about receiving 30 to 50 emails per week.

Debate on Pricing and Audience Engagement

• Jason and others discuss the post about receiving 30 to 50 emails per week and the debate on selling lower-priced pieces.

• Jason explains the financial implications of selling high-ticket items versus lower-priced items.

• Jamie Lee Peterson suggests that the artist might be marketing to the wrong audience.

• Ted Coldwell and others discuss the importance of taking advantage of opportunities and staying true to oneself.

Challenges of High-Ticket Sales

• Jason explains the mindset shift needed to see 50 unqualified leads as an opportunity for one high-ticket sale.

• Jason shares his own experience of receiving 10 leads and the process of sifting through them to find qualified buyers.

• Jason emphasizes the importance of learning sales techniques and possibly hiring someone to manage sales.

• Jason discusses the need for artists to show their high-quality work on social media to attract the right audience.

Strategies for Managing Leads and Sales

• Jason shares his lead tracker tool and the importance of maintaining a spreadsheet of leads.

• Pam Whisenhunt mentions her struggle with managing CRM and tags for leads.

• Jason explains the use of Google Drive and Google Docs for organizing and sharing documents and spreadsheets.

• Jason discusses the importance of understanding the sales process and the need for persistence in reaching out to potential buyers.

Jennifer's Wins and Payment Plans

• Jennifer Pierstorff shares her recent wins, including a piece going on a payment plan and a commission for a trade.

• Jennifer explains her long-term payment plan with a collector and the benefits of having repeat customers.

• Jason and Jennifer discuss the importance of having a system for tracking leads and sales.

• Jennifer shares her experience of doing a trade with a firefighter and the unexpected opportunities that arise.

Jamie's Workshop and Email Sequences

• Jamie Lee Peterson shares her experience of attending a workshop and the impact on her progress.

• Jamie discusses her lead magnet and the process of creating a matrix in Lightroom for keyword matching.

• Jason and Jamie discuss the use of different email sequences and the importance of automating the process.

• Jamie explains her plan to use a secondary lead magnet to engage subscribers while waiting for her response.

Pam's Questions on Printing Materials

• Pam Whisenhunt asks about alternatives to metal prints due to issues with fading.

• Jason suggests using acrylic or framing metal prints to protect them from damage.

• Pam mentions her use of simple black frames and the potential for upgrading to museum-quality glass.

• Jason emphasizes the importance of passing along the cost of framing to customers and educating them on the value of proper framing.

Final Thoughts and Next Steps

• Jason recaps the importance of going for more leads and the mindset shift needed to see rejection as part of the process.

• Jason encourages everyone to keep track of their leads and sales to maintain buoyancy.

• Pam and Jamie discuss the challenges of managing email sequences and the importance of automation.

• Jason offers to help with any remaining questions and sets the next meeting date.