Installing Facebook Pixel
Facebook Pixel is the linchpin to all your marketing efforts via social media.
When it comes to business, if it’s not measurable, it’s not working for you. The key to measuring your ad performance on social media is to install tracking code on your website. In this instance, we are installing the FB Pixel.
Download the PDF guide for this if watching videos isn’t your thing.
My suggestion is to get this done as soon as possible, no matter what your goals are for your business. The more data you collect, the easier and more effective your marketing efforts will be in the future.