Debrief
POST GIVEAWAY DEBRIEF
Promotion Title:
The Results:
Total revenue generated ______________
Total number of customers ______________
Total “Launch List” ______________
Total Ad Spend ______________
Total cost of goods produced ______________
The Giveaway Breakdown:
How many pieces of art did you offer?
What sizes and mediums?
What was the cost to produce each of the available works?
What was the profit margin on each of the artworks sold.
Where did you produce the artwork?
Bonuses Offered
What bonuses did you offer to the people who would purchase the artwork instead of waiting to see if they might be a winner?
What was the cost of each bonus?
What was the perceived value add of each bonus?
The Sales Timeline:
Total Revenue on launch day: ________________ (% of total sales)
Total Revenue on closing; __________________ (% of total sales)
Facebook Advertisements:
What type of ad worked better for you, video or still? Why do you think that is?
What worked surprisingly well in this promotion?
What did not work well in this promotion?
What would you do differently next time?
What is your biggest lesson, takeaway, or “ah-ha_ from this debrief?