MANYCHAT IS THE EDGE YOU DIDN’T KNOW YOU NEEDED
Okay, I’m a little obsessed with the power of messenger marketing. The videos below break down how I use it for the giveaway. Let me detail some pointers about messenger marketing then let you get down into the weeds with it. You can find this information and more here, along with ManyChat’s official guide toward using it’s platform.
What Is Messenger Marketing & Why Is It Important?
Messenger Marketing is simply the act of marketing to your customers using a messaging app.
You can build a list by attracting new leads, nurture those leads by sending them content and answering their questions, and ultimately convert those leads into new paying customers.
Conceptually, it’s similar to how Email Marketing works. But in practice, Messenger Marketing works much differently than email. It’s much more conversational— with Messenger Marketing people are looking for a conversation that feels 1-1, where emails from most businesses are one to many. Also unlike email (where open and click-through rates continue to decline year after year), Messenger Marketing is actually growing.
High Engagement Rates
A 2016 report from Statista compared the open and click-through rates for different types of emails. In their research, they found that the average email open rates were 5.9%-18.8%, and the average click-through rates were 0.4%-2.1%.
Compare that to Messenger Marketing—where marketers are currently seeing open rates of 80% or more and click-through rates greater than 30%—and you’ll start to get an idea of the potential of this new marketing medium.
People are much, much more likely to open and click on a messaging app than they are with an email. And that’s good news for any company hoping to engage their leads and prospects online.