CREATING VIDEO CONTENT
In this video I share a video I produced for my artwork (see below) and then we create a video together using my iPhone and Camtasia (video editing software). This is a beginner’s video editing tutorial, meant for anyone to be able to pick-up and get started with. The video we create is also below. Keep in mind that in order for me to screen record the audio from video editing, I needed to use my computer speakers. Check out the actual clips below.
TIP: When you email your mailing list about any of your video content, send them the link to the video posted on your facebook page. Why? Because you want to track who is viewing your video and for how long. Video views are the best way to determine potential audiences. Anyone who views your content from more than 15s, or more than 50% is a highly interested and invested potential buyer. You can target people who watch specific durations of your videos and create lookalike audiences out of them.
I also used the facebook embed on my Collecting page.
TIP: Use a resource like REV.com to add subtitles to your videos. I prefer to upload the .srt files to my videos myself for two reasons.
1. You can control their appearance. I prefer black text on white backgrounds. I also prefer my text to appear as single lines, not double lines.
2. I want subtitles to show all the time, just in case your viewer prefers to watch in silence.
UPDATE:
One of the best mobile video editors is an app called VN that you can find on any app store. This is the app you see 95% of really good reels videos made with. A second mobile app that I use often is In Shot