Turning Your Art Into a Book
(Authority, Income, and Opportunity)
This Roundtable dives into one of the most underutilized assets in an artist’s business:
The art book.
Joined by art book designer Polina, we break down how creating a book can become more than just a portfolio — it becomes a tool for authority, income, and new opportunities.
What We Covered
• Why a book instantly elevates your authority as an artist
• How books create new revenue streams (even for collectors who can’t afford your originals)
• The biggest mistake artists make when starting a book (and how to avoid it)
• How to define who your book is actually for — before you ever design it
• Structuring your book to create a specific emotional experience
• Real examples of books leading to:
gallery opportunities
teaching gigs
collaborations
unexpected inbound offers
Key Insight
A book is not just something you sell.
It’s something that opens doors you didn’t have access to before.
Strategic Takeaways
• Books act as both an authority builder and a downsells/entry product
• Your book should be designed around experience, not just artwork
• Placement matters: where your book lives determines what opportunities it creates
• Physical books still outperform digital for collectors — they are objects of value, not just information
For Artists Who…
• Want to build credibility faster
• Are ready to expand beyond selling individual pieces
• Want more opportunities (galleries, collaborations, commissions)
• Are looking for a low-ticket product that still aligns with their brand
Action Step
Start with one question:
Who is this book for? - Everything else flows from that.
Next, schedule a call with Polina to start building a book with The Published Pallette
Advanced Techniques and Training Are Available to Full Members.
It all begins with a TASA Primer Call
Are you already selling your art for at least $2k and want to build a more consistent sales pipeline? Are you ready to see if a full membership is right for you? Book a 15-minute call with me, Jason.
Coaching works two ways; a mentor and a mentee work together toward the mentee’s goals. On this call, we will both get the chance to see if The Art of Selling Art is a good fit. Schedule a call today.
Become a TASA Member,
Join a Community of Art Entrepreneurs
Instant access to all the content in the Art of Selling Art, the Members Only Group, and all the Art Business Content that will be developed in the future.
