🎥TASA Roundtable

Transcript

https://otter.ai/u/jKaBvJOnx-UdkBS-GxZ0tS5nDVA?view=summary

Jennifer Pierstorff discussed her experience with corporate commissions, including a $1,000 sale for figurative art. Jason Matias introduced tools like Rocket Reach and public databases to find corporate opportunities, emphasizing the importance of understanding company revenue and stakeholders. He also highlighted the value of limited editions and scarcity in art pricing. Jeff Goodsell shared his shift from assemblages to painting and ceramic sculpture, noting low sales of three-dimensional art. Roberta Queiroga recounted a pop-up exhibition with Japanese artists, highlighting the need for follow-up with new contacts. Kevin Miller mentioned his busy life and ongoing projects.

Action Items

• [ ] Consider offering limited edition versions of artwork in addition to open editions to create scarcity and perceived value.

• [ ] Explore using public databases and tools like Rocket Reach to research potential corporate clients.

• [ ] Develop strategies to help buyers visualize and display 3D artwork in their spaces.

• [ ] Reach out to contacts made at the recent pop-up event to follow up and explore potential collaboration opportunities.

Outline

Corporate Commissions and Personal Experiences

• Pam Whisenhunt expresses curiosity about Jennifer Pierstorff's experience with corporate commissions.

• Jennifer Pierstorff shares her journey of creating figurative art for a commission, combining different races, ages, and body types.

• Jennifer mentions earning a significant amount from the commission, which was her highest sale to date.

• Jason Matias joins the conversation, noting he was late, and the group discusses the nature of corporate commissions.

Jason's Kitchen Incident and Social Media Engagement

• Jason Matias shares a story about cutting his hand while using a new kitchen knife.

• Pam Whisenhunt mentions an article about avocado injuries, highlighting their commonality.

• Jason explains the type of knives he uses and his interest in cooking, including a high-end cutting board he bought.

• Jason discusses his experience in the Philippines and how it might influence his training for corporate commissions.

Using Public Databases for Corporate Commissions

• Jason Matias introduces the concept of using public databases to find corporate opportunities.

• He explains how libraries provide access to multi-million dollar databases for free, which can help artists identify potential clients.

• Jason demonstrates how to use these databases to find information about companies, including revenue and contact details.

• He introduces Rocket Reach as a tool to find reliable email addresses and contact information for decision-makers.

Pricing and Modeling Commissions

• Pam Whisenhunt asks about the business model for commissions, specifically for travel-related commissions.

• Jason Matias explains the importance of pricing in, including travel costs and the value of the piece.

• He discusses the difference between creating a one-of-a-kind piece and adding it to an existing portfolio.

• Jason shares his experience with a potential commission in Iceland and how he handles pricing and social proof.

Limited Editions and Addition Scarcity

• Jamie asks about limiting editions and adding scarcity to artwork.

• Jason Matias explains the concept of limited editions and how artists like Peter Lick manage their editions.

• He discusses the importance of integrity in the art business and how to handle pivots in business models.

• Jennifer Pierstorff inquires about creating larger editions of existing works, and Jason advises on the strategic approach.

Challenges and Opportunities in Sculpture Sales

• Jeff Goodsell shares his experience with curating an art show and the challenges of selling three-dimensional art.

• Jason Matias suggests providing clarity on how to display three-dimensional pieces to potential buyers.

• Jeff discusses his pivot to painting and ceramic sculpture and the need to create a balance between different mediums.

• Jason emphasizes the importance of educating buyers on the display process and using marketing to add value.

Roberta Queiroga's Pop-Up Exhibition

• Roberta Queiroga talks about her recent pop-up exhibition and the collaborations she had with other artists.

• She mentions the lack of sales but the positive feedback and connections she made.

• Jason Matias advises Roberta to follow up with the connections she made and leverage the opportunities for future exhibitions.

• Roberta shares a story about a spontaneous performance collaboration that occurred during the exhibition.

Kevin Miller's Updates and Challenges

• Kevin Miller shares his busy life, including getting married, curating an art show, and helping his wife recover from an injury.

• He discusses his work in woodworking and the connections he has in the horse community.

• Jason Matias encourages Kevin to share his progress on his website and seek feedback from the group.

• Kevin mentions his large collection of horse photos and the potential for future projects.

Final Thoughts and Next Steps

• Jason Matias wraps up the meeting, encouraging everyone to reach out to connections made during their recent events.

• He emphasizes the importance of following up and leveraging opportunities for future success.

• The group agrees to continue supporting each other and sharing their experiences and challenges.

• Jason reminds everyone to use the group for questions and support between meetings.