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Join NowRoundtable - 31 July 2024
The conversation focused on strategies for leveraging social media and art fairs to reach potential clients and maximize engagement with art. Speakers shared personalized communication and relationship-building techniques, as well as lead generation and email marketing strategies. They emphasized the importance of approaching these efforts scientifically and making it easy for potential leads to sign up. The conversation also covered video content creation, building relationships with curators and other industry professionals, and optimizing time management at art fairs.
Art marketing strategies and Facebook ads. 0:00
Networking strategies for artists, including LinkedIn and email outreach. 3:53
Video creation and marketing strategies for artists. 10:32
Art fairs, lead generation, and sales strategies. 16:16
Art show strategies, including greetings and lead generation. 22:37
Using social media to engage with artwork and grow an artist's following. 28:35
Collecting email addresses at art fairs using iPads and landing pages. 32:15
Contacting art gallery curators and follow-up strategies. 40:02
YouTube marketing for artists, with tips on short form content and engagement. 46:20
Creating multiple landing pages for email marketing funnels. 53:19