Welcome to Coaching Over Coffee. Today, every introduction is an opportunity for micro branding.

Pick 2-3 of these examples, practice them until it’s really easy for you to explain your art to people in the moment you meet them.

“The kind that makes [type of person] feel [something].”

“You know that feeling right before [a moment]? That’s what I make.”

“I basically give [abstract idea] a visual form.”

“I create art, you hang where you [emotional/personal activity].”

“My work feels like [unexpected combo] had a baby.”

“Technically, I make [medium]. Emotionally, I make [outcome].”

“It’s like [genre] with a [twist].”

“Imagine if [famous person/concept] and [another] collaborated.”

“I explore [theme] using [medium] to [intent].”

“My art invites people to reconnect with [emotion or idea].”

“I capture what it feels like to [human experience], so you can see it.”