9 July 2025 - content creation, sales, marketing

• 7/9/25

🎥TASA Roundtable

Jennifer Pierstorff discusses a potential art commission for a 40-inch by 40-inch canvas for a restaurant, which the client wants at no charge.
Jennifer expresses frustration with the client's expectation of free work and decides to ignore the request.
Pam Whisenhunt and Jennifer discuss the impracticality of using art as bathroom advertisements.
Meredith Ochoa and Jennifer agree that people spend a lot of time in bathrooms, but it might not be an effective way to drum up business.

Jennifer shares her husband's firm stance against doing free work, especially for a restaurant restroom.
Jason Matias and Jennifer discuss the importance of not doing free work, even if it's behind the reception desk.
Jennifer recounts a story about a client who wanted to use her art to attract clients for his design business, which she found problematic.
The group agrees that artists should be compensated for their work, regardless of the context.

Matt Cicanese shares his progress on his fine art brand PDF pitch deck and plans to publish his homepage by Friday.
Jennifer Pierstorff talks about making a sign for her plant sales and the creative process involved.
Jason Matias mentions moving his office and discusses the group's participation in the Facebook group.
The group shares personal updates and expresses readiness to discuss various topics.

Jason Matias introduces the topic of content creation and the importance of creating better content for marketing.
Pam Whisenhunt shares her travel checklist and the need for focus after a trip to organize content.
Jason Matias emphasizes the importance of creating content during the trip to capture moments of inspiration.
The group discusses the need for a pre-trip checklist to ensure all necessary tools and ideas are in place.

Jason Matias and Pam Whisenhunt discuss the importance of organizing photos and content immediately after a trip.
The group talks about the need for a clear plan and focus to avoid getting lost in the process.
Jason Matias suggests creating a table or checklist to ensure all tasks are covered before and after a trip.
The discussion includes the importance of photo backup, culling, and organizing content for future use.

Jason Matias explains the formula for good content: promise, not-boring plot progression, and payoff.
The group discusses the importance of creating content that maintains viewer interest and leads to a payoff.
Jason Matias shares an example of a video he created about a tree outside his bathroom window, illustrating the promise-progression-payoff formula.
The group talks about the need for B-roll content to keep viewers engaged and the importance of storytelling in content creation.

Jason Matias introduces the topic of SEO and the importance of optimizing content for search engines.
The group discusses the potential impact of Meta SEO on Google search results starting July 10.
Jason Matias emphasizes the need for artists to use relevant keywords in their captions and descriptions.
The group talks about the importance of creating SEO-friendly content to increase visibility and reach.

Roberta Queiroga asks about promoting old art and the challenges of not devaluing it.
Jason Matias suggests using old art as incentives for new purchases or sharing it as part of a transformation story.
The group discusses the importance of marketing old work to increase exposure and sales.
Jason Matias emphasizes the need to tell a story about the evolution of an artist's work to make old pieces relevant.

Jason Matias encourages the group to continue creating content and sharing their work regularly.
The group discusses the importance of revisiting old content and finding new ways to present it.
Jason Matias reminds the group that the goal is to create content that leads to sales and engagement.
The meeting concludes with a reminder to leave reviews and participate in the Facebook group for more discussions.