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Content -> Leads -> Ads -> Sales
🎥TASA Roundtable
Transcript
https://otter.ai/u/BIgWtwxtTPiBub63aabgzLxAm9w?view=summary
Jason Matias and Jamie Lee Peterson discussed strategies for creating and promoting art content, focusing on emotional engagement and retention rates. Jason emphasized the importance of strong content that retains viewers for at least 50% of the video duration to enhance ad effectiveness. He shared his ad campaign success, highlighting a $43,000 revenue from a single ad and the importance of behavioral targeting over demographic targeting. Jason also detailed his follow-up process with leads, using personalized messages and videos to maintain engagement. The session concluded with a Q&A, addressing topics like live engagement and the integration of Facebook forms for lead generation.
Action Items
[ ] Experiment with turning photos into short videos to leverage video engagement metrics.
[ ] Review the video retention metrics of current content and identify areas for improvement.
[ ] Follow up with potential leads identified through the ad campaign and continue the conversation to qualify and nurture them.
Outline
Discussion on Content Creation and Emotional Investment
Jason Matias introduces the meeting, mentioning the use of a new phone for recording and the focus on ads and closing leads.
Jamie Lee Peterson discusses her challenge in writing stories for her limited edition collection, explaining the emotional investment required.
Jason and Jamie discuss the concept of presenting works as part of a larger narrative, with Jamie focusing on human emotions and abstract underwater photography.
Jason emphasizes the importance of creating content that elicits an emotional investment from viewers, aiming to keep them engaged for longer periods.
Understanding Content Retention and Advertising
Jason explains the importance of content retention, using a retention chart to illustrate how viewers engage with content.
He highlights the need for content to retain viewers past the first few seconds, aiming for 50% and 100% retention rates.
Jason discusses the role of hooks, promises, and fulfillment in creating engaging content that can be used for advertising.
He emphasizes the need for strong content to ensure that ads are effective in holding viewers' attention.
Creating Effective Ads and Targeting Strategies
Jason explains the process of turning strong content into ads, focusing on the importance of the hook and copy in ads.
He discusses the different components of an ad, including the creative, hook, and copy, and the importance of experimenting with these elements.
Jason introduces the concept of behavioral targeting versus demographic targeting, explaining how behavioral data can be more powerful.
He shares his experience with targeting frequent travelers and the top 10% of income earners as part of his ad campaigns.
Engagement and Follow-Up Strategies
Jason discusses the importance of engagement and follow-up after running ads, explaining how to handle leads and satellite leads.
He shares his approach to sending personalized messages and videos to leads, aiming to break down the barrier between artists and potential buyers.
Jason explains how to qualify leads through conversations and follow-up messages, using examples from his own experience.
He emphasizes the need for persistence in follow-up, aiming to convert leads into sales over time.
Analyzing Ad Performance and Optimizing Campaigns
Jason shows his current ad campaigns in Facebook Ads Manager, explaining the structure of campaigns, ad sets, and ads.
He discusses the performance of different ad creatives, including single images, carousels, and videos.
Jason shares his approach to optimizing ad campaigns by testing multiple creatives and adjusting targeting parameters.
He explains how to analyze ad performance data to identify what works and what needs improvement.
Leveraging Live Sessions and Community Engagement
Jason addresses questions about the value of going live on social media platforms, explaining how it can help connect with existing followers.
He discusses the importance of creating an appealing workspace for live sessions and the potential benefits of engaging with the community.
Jason shares his experience with using live sessions to build trust and foster relationships with potential buyers.
He emphasizes the role of live sessions in providing value and maintaining a personal connection with the audience.
Handling Leads and Qualifying Interests
Jason explains his process for handling leads, including following up with potential buyers and qualifying their interest.
He shares examples of conversations with leads, illustrating how to ask qualifying questions and address potential objections.
Jason discusses the importance of creating mock-ups and providing detailed information to help leads make informed decisions.
He emphasizes the need for persistence in follow-up, aiming to convert leads into sales over time.
Using Comments and Conversations to Identify Leads
Jason shows how to use comments on social media posts to identify potential leads and engage with them.
He explains how to create conversations with followers by responding to their comments and asking qualifying questions.
Jason shares examples of comments that indicate a lead's interest in purchasing art, illustrating how to follow up with these leads.
He emphasizes the importance of creating conversations that provide value and build trust with potential buyers.
Optimizing Ad Campaigns for Maximum Impact
Jason discusses the importance of optimizing ad campaigns to ensure they are effective in reaching the right audience.
He shares his approach to testing multiple creatives and adjusting targeting parameters to improve ad performance.
Jason explains how to analyze ad performance data to identify what works and what needs improvement.
He emphasizes the need for persistence in optimizing ad campaigns, aiming to achieve the best possible results.
Personalizing Follow-Up Messages and Building Trust
Jason shares his approach to personalizing follow-up messages to build trust with potential buyers.
He explains how to use video messages and audio messages to create a personal connection with leads.
Jason discusses the importance of addressing potential objections and providing detailed information to help leads make informed decisions.
He emphasizes the need for persistence in follow-up, aiming to convert leads into sales over time.
