🎥TASA Roundtable

Transcript

https://otter.ai/u/KzcPcQH7PICvQmq7nC2Ih4jqCq4?view=summary

The TASA Roundtable discussed prioritizing tasks, focusing on lead generation and email setup for an upcoming art show. Jason Matias emphasized the importance of capturing leads and creating content from the show. Pam Whisenhunt shared her experience with damaged metal prints at a gallery, highlighting the need for clear agreements and documentation. Roberta Queiroga planned a pop-up exhibition with cross-promotion strategies, including a limited-edition ice cream flavor and matcha. Jason advised on using Facebook's AI-driven audience suggestions and iterative testing for effective targeting. The group also discussed the importance of clear communication and planning for collaborative events.

Action Items

• [ ] Create 4 email templates to nurture leads from the art show using AI tools.

• [ ] Review the Facebook advertising tutorial and set up a new ad campaign targeting a broader audience with a conversion event on the website.

• [ ] Incorporate more video and photography content during the art show setup and event to use for social media and email marketing.

• [ ] Develop a clear plan with collaborating businesses for promoting the upcoming art show, including agreed-upon social media posting schedule.

• [ ] Reach out to publications and writers who have featured content on Artsy to explore the possibility of a feature article.

Outline

Prioritizing Tasks and Overcoming Overwhelm

• Jennifer Pierstorff discusses her struggles with prioritizing tasks, particularly focusing on emails and the website.

• Pam Whisenhunt emphasizes the importance of prioritizing tasks, suggesting that the website might not be as urgent as other tasks.

• Jason Matias shares a distracting story about bats and a church tune to lighten the mood.

• Jason Matias advises Pam Whisenhunt to focus on lead generation and email setup for her upcoming art show.

Lead Generation and Email Setup

• Jason Matias explains the importance of lead generation for art shows and how it can capture potential sales for the next six months.

• Pam Whisenhunt mentions she has watched tutorials on lead generation and emails but has moved on to other tasks.

• Jason Matias suggests that Pam Whisenhunt revisit the lead generation tutorials to ensure she is prepared for her art show.

• Jason Matias advises Pam Whisenhunt to create content from her art show, including packing up her stuff and making labels, to generate content for her story.

Content Creation and Social Media Strategy

• Jason Matias shares examples of how he uses everyday activities, like waiting for clouds to move, to create content for his social media.

• Pam Whisenhunt expresses her lack of experience with social media content and the importance of capturing videos and pictures for later use.

• Jason Matias encourages Pam Whisenhunt to use video content for her email and lead generation efforts.

• Jason Matias discusses the importance of social proof and recording interactions at art shows to create engaging content.

Handling Gallery Shows and Damage

• Pam Whisenhunt shares her experience with damaged metal prints at a gallery and the lack of a contract or agreement.

• Jason Matias explains the importance of having a handoff and inspection process for gallery shows to document the condition of art pieces.

• Jason Matias advises Pam Whisenhunt to include packing materials in her inventory and to have a clear agreement with the gallery about responsibility for damage.

• Jennifer Pierstorff and Jason Matias discuss the common practice of galleries making artists waive their rights, leading to artists having no recourse for damaged art.

Insurance and Exit Protocol for Gallery Shows

• Jason Matias explains that galleries should have insurance to cover damage, but often they push the responsibility back to the artists.

• Jennifer Pierstorff shares her experience with a gallery in Charlotte that caused her financial loss due to not finding her work.

• Jason Matias suggests that artists should have a clear exit protocol for removing their art from a gallery and should discuss this before participating in a show.

• Jason Matias recommends using tools like ChatGPT to write contracts and emails to document agreements with galleries.

Cross-Promotion and Collaboration for Art Shows

• Roberta Queiroga discusses her upcoming pop-up exhibition with Japanese calligrapher Shin Ito and the importance of cross-promotion with local businesses.

• Jason Matias advises Roberta Queiroga to have a clear plan with her collaborators about their promotional responsibilities and to document this in writing.

• Roberta Queiroga shares her plans for cross-promotion with a local ice cream place, a Thai restaurant, and a matcha company.

• Jason Matias emphasizes the importance of having a structured social media campaign with clear posts and promotional content planned in advance.

Facebook Ads and Audience Targeting

• Jason Matias explains the importance of using Facebook's AI-driven audience suggestions to find potential collectors.

• Jason Matias advises against overly niche targeting and suggests using broad targeting with effective conversion events on the website.

• Jason Matias discusses the importance of having a lead magnet or conversion event on the website to provide data for Facebook's targeting.

• Jason Matias shares his experience with testing different targeting options and the importance of iterative testing to find the most effective audience.

Email Marketing and Engagement

• Jason Matias explains the importance of email marketing in nurturing leads and engaging with potential collectors.

• Jason Matias advises Jamie Lee Peterson to start with a simple email sequence of three to four emails and to iterate based on engagement.

• Jason Matias discusses the use of texting for follow-up and engagement with potential collectors.

• Jason Matias emphasizes the importance of measuring engagement through responses and clicks to determine the effectiveness of email marketing efforts.

Tools and Resources for Marketing

• Jason Matias suggests using tools like ChatGPT to help with writing emails and contracts.

• Jason Matias advises using iMessage for mass texting and tools like Reach for more advanced texting needs.

• Jason Matias discusses the importance of having a structured plan for social media campaigns and cross-promotion with collaborators.

• Jason Matias emphasizes the need for clear communication and documentation with galleries and collaborators to ensure a successful art show.