🎥TASA Roundtable

Transcript

https://otter.ai/u/WvJyW8TEWdsH6ilDm-W3-drICkM?view=summary

Jason Matias led a discussion on art commissions and social media strategies. Meredith Ochoa shared a recent commission request from a wealthy client interested in astrology-themed art for her daughters. Jason advised creating a detailed commission questionnaire and emphasized charging 50% upfront. Jamie debated offering limited vs. open editions, with Jason suggesting keeping main works limited and offering open editions for lower-priced options. Jenny Blomquist discussed balancing old client requests with new artistic directions. The group also explored leveraging social media engagement and creating compelling content to boost algorithm performance.

Action Items

• [ ] Everyone to create a "hero's journey" style video for the weekly challenge and post it to their social channels.

• [ ] Barry to create a pitch deck with image options for the collector who wants to fill an entire room with his artwork.

• [ ] Jenny to determine which pieces she will offer as limited editions vs. open editions.

• [ ] Meredith to share her commission questionnaire in the Slack channel.

Outline

Meredith's Commission Request and Client Background

• Jason Matias asks Meredith Ochoa about her recent commission request.

• Meredith shares that an acquaintance, who is from a wealthy family and has had personal issues, wants her to create three pieces of art for her daughters.

• Jason inquires about the client's financial capabilities, and Meredith confirms that the client can afford the art.

• Meredith mentions that the client has been on a healing journey and is now more connected to Meredith's work.

Jason's Personal Update and Cat's Antics

• Jason Matias shares that he has been busy and asks if anyone has wins to share.

• Jason talks about his cat, Ollie, sitting on his shoulder and his other cat, Fury, hunting squirrels.

• Jason mentions that he has eaten some food and is ready to continue the meeting.

• Jason introduces the topic of limited edition versus open edition art, mentioning that Jamie wants to discuss this issue.

Commission Questionnaire and Client Communication

• Jason advises Meredith to create a commission questionnaire to streamline the process.

• Meredith mentions that she already has a questionnaire but is open to improving it.

• Jason suggests including details about the commission process, payment, and design in the questionnaire.

• Jason shares his experience with a commission from Chris, who sent a detailed questionnaire to understand the client's needs.

Limited Edition vs. Open Edition Art

• Jamie discusses the challenge of deciding which pieces to offer as limited editions.

• Jason explains that none of the main body of work should be open edition as it devalues the art.

• Jamie expresses a desire to offer low-price point art for accessibility.

• Jason suggests making a few pieces open edition and keeping the rest as limited editions to avoid confusion.

Handling Commissions and Client Expectations

• Jenny Blomquist shares her struggle with balancing old client requests for horse paintings with her new abstract work.

• Jason advises Jenny to charge her new rates and explain the transition to her old clients.

• Jason suggests creating a preliminary sales page to educate clients about the commission process.

• Jason emphasizes the importance of setting clear expectations and charging upfront for commissions.

Engagement Strategies on Social Media

• Jason discusses the importance of engagement on social media platforms like Instagram and TikTok.

• Jason explains that engagement includes likes, comments, shares, and follows.

• Jason advises using polls and Q&A widgets to increase engagement.

• Jason emphasizes the need for consistent posting and leveraging stories to boost engagement.

Creating Hero Journey Content

• Jason introduces a weekly challenge for the group to create content about their hero journey.

• Jason shares examples of his own hero journey content and explains the importance of a strong hook.

• Jason encourages participants to share their hero journey content in the group and ask for feedback.

• Jason emphasizes the need for engaging content to attract and retain viewers.

Final Q&A and Meeting Wrap-Up

• Barry Steven Greff asks for advice on creating a pitch deck for a client who wants to fill a room with his art.

• Jason suggests using Canva to create a pitch deck and recommends offering consistent framing for the pieces.

• Jason advises Barry to recommend Canvas for the client's room to maintain a cohesive look.

• Jason wraps up the meeting by encouraging participants to create content and engage with each other's work.