The speakers discussed various strategies for success in the art world, including building a following, creating engaging content, securing sponsorship opportunities, and repurposing content across multiple platforms. They emphasized the importance of personalization, repetition, and providing value to build a community and increase engagement. They also discussed lead qualification in social media advertising, optimizing Facebook ads for lead generation, and effectively targeting and measuring the success of social media ads. The speakers shared their experiences and insights on how to navigate the art world and achieve success.

Action Items

• Create a sponsorship package for upcoming travels abroad.

• Send Sharon details on sponsorship tier offerings for an upcoming trip to share as an example.

• Review audience targeting strategies and consider duplicating high-performing ad sets.