Jason Matias and Denise Buisman Pilger discussed retargeting ads, with Denise testing five images and one performing well after two days. Bob is revamping his website, RJAndrewsCoto.net, due to its limited back end. Jason suggested using light strips and tracks for a 20-foot wall. Roberta Queiroga plans to offer discounts on her art before a three-month trip, but Jason advised against it and suggested offering bonuses instead. Jason emphasized the importance of building community and using Facebook groups to grow email lists. He also shared his successful past strategies for fundraising and promoting trips.

Outline

Retargeting Ads and Website Testing

Jason Matias and Denise Buisman Pilger discuss Denise's retargeting ads, which are targeting everyone who has engaged with her page.

Denise mentions that she has been testing five different images and one is performing significantly better than the others.

Jason suggests giving the ad a week to see if the performance remains consistent.

Bob joins the conversation, mentioning he is looking to revamp his website but faces limitations due to the current back end.

Lighting Solutions for Walls

Jason Matias offers advice on lighting solutions for a 20-foot wall, suggesting light strips and mounts.

Jason explains the use of light tracks and how to affix them to the wall using brackets and mounts.

Jason shares his screen to demonstrate the setup, including the use of black light strips and tracks.

Denise Buisman Pilger joins the conversation, mentioning Julie's plywood walls and the need for a rigged solution.

Website Revamp and Theme Changes

Bob discusses the need to revamp his website, RJAndrewsCoto.net, due to its limited back end and narrow layout.

Jason inquires about the website's platform, and Bob explains it is through another service, not WordPress.

Jason suggests changing the theme to achieve a wider layout and better background images.

Bob shares that the current background image is of Havana, and Jason advises making it larger to enhance its impact.

Email List Building and Lead Magnets

Jason Matias discusses the importance of building an email list and the role of lead magnets.

Jason mentions a module in Tasa that covers setting up emails, sequences, and automations.

Jason shares his experience with lead magnets, including an art quiz and an ebook, and emphasizes the need for valuable content.

Jason suggests using Facebook groups to build an email list by asking members to join and providing valuable content.

Promoting Art Sales and Fundraising

Roberta Queiroga plans to promote small works with discounts and special offers before her trip.

Jason advises against giving discounts and suggests offering bonuses instead, such as prints or exclusive pieces.

Jason shares his experience of using a going-away studio event to sell art and build community.

Denise Buisman Pilger adds that she used a similar approach when moving to Japan, which was successful.

Crowdfunding and Community Building

Jason discusses the potential of crowdfunding and using Facebook groups to build community and raise funds.

Jason suggests using ChatGPT to brainstorm ideas for promoting the journey and raising money.

Roberta Queiroga mentions the need to keep promotions quiet until the trip is confirmed.

Jason advises starting to build community and excitement now, even if the trip is not fully confirmed.

Final Thoughts and Next Steps

Jason Matias mentions his plan to have an art editing session and possibly a co-working space later in the day.

Matthew Cicanese shares that a friend uses Google Meet for co-working sessions in Facebook groups.

Jason encourages everyone to join the co-working session if it is posted in the group chat.

The meeting concludes with Jason expressing his desire for Roberta's trip to be successful and offering further support.