🎥TASA Roundtable

Transcript

https://otter.ai/u/aU2vasDQrBdOdanG9HIIVF4ojX0?view=summary

Jason Matias led a discussion on marketing strategies for artists, emphasizing the importance of nurturing potential buyers through various content types. He explained the hierarchy of customer awareness, from problem-aware to ready-to-buy, and stressed the need for engaging content to move prospects through the funnel. Jason shared his successful ad campaigns, including a $1/day growth ad and retargeting ads for his art quiz, which generated significant leads. He also advised against offering discounts as lead magnets and suggested using valuable content like articles or quizzes instead. The session concluded with a Q&A on optimizing ad performance and managing leads effectively.

Action Items

• [ ] Set up a nurture sequence to re-engage with leads who haven't responded, potentially including a limited-time discount offer.

• [ ] Create a lead magnet like an art quiz to capture email addresses of potential customers.

• [ ] Explore automation tools like High Level to manage lead flow and engagement more efficiently.

Outline

Updates and Technical Issues

• Jason Matias checks in with the group, asking for updates or wins from the past week.

• Jason mentions the Next Sale Now training, which can help generate sales within a week.

• Speaker 1 discusses technical issues with their computer and phone, affecting their ability to work effectively.

• Jason suggests trading art for services, including a computer, to resolve the issue.

Discussion on Art and Marketing Strategies

• Jason talks about trading art for services and mentions books on selling art.

• Barry Steven Greff brings up the issue of being ghosted by potential buyers in galleries.

• Jason directs Barry to the sales module and the ghosting training available in TASA.

• Jason explains the importance of nurturing potential buyers through the sales process.

Hierarchy of Customer Engagement

• Jason introduces the concept of a pyramid to illustrate the hierarchy of customer engagement.

• The pyramid includes "Buy Now" people, "Problem Aware" people, "Solution Finders," and "Not Problem Aware" people.

• Jason emphasizes the importance of nurturing potential buyers from the top of the funnel to the bottom.

• The goal is to attract potential buyers and guide them through the sales process.

Content Creation and Marketing Strategies

• Jason explains the different types of content needed to engage potential buyers at various stages.

• Top of funnel content includes trendy posts, in-field videos, and short-form content.

• Middle of funnel content includes longer-form posts, carousels, and detailed explanations of art pieces.

• Bottom of funnel content includes articles, emails, and direct marketing efforts.

Advertising and Retargeting Strategies

• Jason discusses the importance of running ads to reach potential buyers who have shown interest in the art.

• He explains how to target ads to people who have already engaged with the art quiz.

• Jason shares examples of his own ads, including growth ads and retargeting ads.

• He emphasizes the importance of running ads for a few days to allow Facebook to optimize the audience.

Engagement and SEO Strategies

• Jason advises on how to engage with potential buyers in a way that triggers SEO and increases reach.

• He suggests changing the conversation to focus on the potential buyer's interests, such as interior design and art collection.

• Jason explains how to use engagement to create more reach and attract the right audience.

• He emphasizes the importance of creating engaging comment sections to increase post visibility.

Lead Magnets and Email Sequences

• Jason discusses the importance of lead magnets, such as the art quiz, to gather potential buyers' email addresses.

• He advises against offering discounts as lead magnets, as they can devalue the art.

• Jason explains how to use email sequences to nurture potential buyers and move them through the sales funnel.

• He suggests creating different email sequences for engaged and unengaged leads to optimize marketing efforts.

Automation and CRM Integration

• Jason explains how to use CRM systems to automate the process of moving leads through different email sequences.

• He discusses the importance of tagging leads based on their engagement level.

• Jason mentions platforms like High Level that allow for advanced automation and segmentation of leads.

• He advises on how to manage lead flow and engagement manually until a more advanced CRM system is in place.

Final Q&A and Closing Remarks

• Jamie asks about the best practices for running ads and managing lead magnets.

• Jason shares his experience with running ads and the importance of testing different ad variations.

• He advises on how to use the Meta Ad Library to see what other artists are doing with their ads.

• Jason concludes the meeting by thanking everyone for their participation and setting the next meeting date.