🎥TASA Roundtable

Transcript

https://otter.ai/u/F6_zmO58Rgvw2bBS_tmZlcZDcx4?view=summary

Jason Matias and Doug Parks discussed their recent art sales and marketing strategies. Jason shared that an art rep contacted him for a corporate military building project, and Doug mentioned a potential large-scale sale to California CPAs. They emphasized the importance of understanding project timelines and audience size to set realistic expectations. Jason advised Doug to write targeted emails and attend relevant meetings to boost sales. They also discussed the benefits of LLCs and S corps for business structure and the importance of optimizing lead magnets and quizzes for better conversion rates. The group also touched on SEO strategies and the use of print providers for expanding revenue channels.

Action Items

• [ ] Doug to follow up with the CPA organization to get more details on their timeline, size, and communication plan.

• [ ] Doug to write sample emails that the CPA organization can send to their members promoting his artwork.

• [ ] Doug to try to get invited to the CPA organization's annual meeting to introduce himself and his work.

• [ ] Pam to consider expanding her social media presence to additional platforms beyond just Instagram and Facebook, while being mindful of the differences in content formatting.

• [ ] Pam to explore using the 180 challenge spreadsheet to track engagement on multiple platforms.

• [ ] Wolf to create a template page in Squarespace to streamline setting up individual product pages.

Outline

Art Rep Inquiry and Initial Sales

• Jason Matias discusses receiving an email from an art rep who discovered him through SEO, looking for pieces for a corporate military building.

• Jason shares his art deck, which he made quickly, and mentions needing to respond to the art rep while she's on a ferry.

• Doug Parks shares that he received a contact from an organization in charge of all CPAs in California, which purchased two pieces and is looking to purchase more.

• Doug explains that the organization wants to encourage their member offices to use his work, as he is a California-based artist.

Clarifying Sales and Project Details

• Jason asks Doug to start from the beginning, confirming that the two sales are done and not in jeopardy.

• Doug confirms that two pieces are hanging, and two are pending shipping.

• Jason advises Doug to ask the organization for data points like the number of people in their club to measure results effectively.

• Jason emphasizes the importance of knowing the timeline for the project to manage expectations and curb stress.

Strategizing Email Campaigns and Social Proof

• Jason suggests Doug write multiple emails to send out over three weeks, including success stories and social proof.

• Doug mentions his friend, the president of the board, and suggests getting in front of the board to make his face more recognizable.

• Jason advises Doug to ask the organization when they meet and if he can attend to get in front of potential clients.

• Jason emphasizes the importance of writing the emails himself to ensure the best information is conveyed.

SEO and Website Search Functionality

• Jason mentions a new search bar on the main menu homepage but notes its ineffectiveness due to Squarespace's limitations.

• Jason discusses the possibility of transcribing videos and using AI for a more effective search function.

• Pam Whisenhunt asks about the search bar's location, and Jason explains it's below the roadmap link.

• Jason and Jamie discuss the challenges of finding content on the website and the importance of using the search bar.

Corporate Structure and Tax Implications

• Jason explains the difference between sole proprietorship, LLC, and S corp, emphasizing the importance of separating personal and business finances.

• Jamie adds that artists should focus on making sales and profits before worrying about corporate structure.

• Jason discusses the tax benefits of an S corp, allowing artists to pay themselves in different ways for tax efficiency.

• Jamie advises artists to consult with a qualified CPA for specific advice on their business structure.

Website and Sales Page Setup

• Wolf asks about setting up sales pages like blogs for better SEO and presentation.

• Jason suggests using Squarespace's gallery feature to create individual web pages for each piece of art.

• Jason recommends creating a template page and duplicating it for different art pieces to streamline the process.

• Wolf appreciates the advice and plans to implement the suggested changes.

Hashtag Strategy and Engagement

• Pam Whisenhunt discusses the 180 challenge and the importance of using relevant hashtags to reach potential customers.

• Jason advises focusing on ideal customers and their interests rather than other artists.

• Jason explains the dollar 80 strategy, which involves engaging with posts related to the artist's ideal customer.

• Pam expresses difficulty in applying the strategy to non-artist audiences but acknowledges its potential benefits.

Expanding Revenue Channels

• Dawn asks about expanding revenue channels, such as prints and acrylic blocks of artwork.

• Jason suggests photographing the work and choosing a print provider, recommending Nevada Art Printers.

• Jamie mentions a module on how to take pictures of artwork for prints, which might help Dawn.

• Jason emphasizes the importance of understanding the different platforms' limitations and how to optimize content for each.

Optimizing Lead Magnets and Quizzes

• Jason discusses the importance of optimizing lead magnets and quizzes to increase conversion rates.

• Doug shares his experience with a lead magnet that generated conversations and sales but needed more promotion.

• Jason advises scaling the lead magnet by increasing its visibility and optimizing the questions to attract the right audience.

• Jamie and Doug discuss the potential of using lead magnets to capture leads and drive sales, emphasizing the need for consistent promotion.