🎥TASA Roundtable

Transcript

https://otter.ai/u/6PUpIwVeHxS87a7-F1v9kO1Rk7o?view=summary

Jason Matias led a discussion on marketing strategies for artists. Wolf shared insights from a recent post with 2,414 views, 42 comments, and 78.4% followers. Jennifer Pierstorff detailed a successful artist talk with 50 minutes of engagement. Jason emphasized the importance of a three-part marketing funnel: top (content creation), middle (nurturing engagement), and bottom (sales). He suggested using platforms like High Level for email and text messaging integration. Jason also advised on creating diverse content formats, such as mockups and long-form articles, to enhance engagement and sales. The group discussed the need for consistent content and the effectiveness of paid advertising strategies.

Action Items

• [ ] Determine the ratio of personal posts to art-related posts on social media to maintain engagement.

• [ ] Create different versions of a social media post to showcase artwork in a more visually appealing way.

• [ ] Explore using model homes or hotel rooms as backdrops for product photography and mockups.

• [ ] Identify top-performing posts on personal social media pages and repurpose them for professional artist pages.

Outline

Discussion on Meeting Logistics and Initial Updates

• Jason Matias comments on Jamie's cover photo and mentions the group's private nature.

• Wolf shares insights from a recent post, noting 2414 views, mostly from followers, and 42 comments.

• Jason Matias encourages Wolf to continue creating content, highlighting the importance of engaging followers.

• Wolf mentions personal issues with his cat, which delayed his content creation.

Jennifer Pierstorff's Artist Talk and Engagement

• Jennifer Pierstorff discusses her recent artist talk, noting the engagement and questions from the audience.

• She mentions the event was planned last minute and faced competition with another event.

• Jennifer shares that the talk went well, with people asking for more information and even a teaching class.

• Jason Matias and Jennifer discuss the importance of knowing when to stop creating art and the challenges of teaching.

Paid Advertising and Funnel Strategy

• Jason Matias introduces the concept of a marketing funnel, explaining the importance of top, middle, and bottom funnel content.

• He emphasizes the need for consistent content to keep people engaged and moving through the funnel.

• Jason explains the dollar a day growth strategy and its effectiveness in reaching new people.

• He discusses the importance of middle funnel content, such as promoted posts and articles, to keep people interested and informed.

Content Creation and Marketing Strategies

• Jason Matias advises on creating different versions of posts to increase engagement and variety.

• He suggests using mockups and different formats to present art in visually appealing ways.

• Jennifer Pierstorff asks about the feasibility of starting an email list, and Jason recommends using a platform like High Level for better integration and functionality.

• Jason explains the importance of having a clear off-ramp for sales and a follow-up strategy to close deals.

Implementing Marketing Strategies and Tools

• Jason Matias discusses the importance of having a website ready for paid marketing strategies.

• He explains the use of lead magnets and how they fit into the marketing funnel.

• Jason shares his experience with using High Level for text messaging and email marketing, highlighting its benefits for integration and analysis.

• He advises on creating a marketing strategy that includes top, middle, and bottom funnel content, and how to align it with paid advertising strategies.

Q&A and Final Thoughts

• Jamie asks for ideas on different versions of a post, and Jason suggests using social proof and mockups to make the content more engaging.

• Jason emphasizes the importance of testing content to see what works and making adjustments accordingly.

• He advises on maintaining a balance between personal and professional posts to keep engagement high.

• Jason concludes the meeting by encouraging participants to start implementing the discussed strategies and to reach out if they need further assistance.