🎥TASA Roundtable

Transcript

https://otter.ai/u/oBi_HBVTvhrTxWhcFbelQR-i6hw?view=summary

Jason Matias led a discussion on leveraging social media for art sales, emphasizing the importance of storytelling and repurposing content. He noted that summer sales often peak, driven by vacation spending and increased light in homes. Jason shared his strategy of using emails and social media to promote a moving sale, highlighting success stories and payment plans. He also discussed effective social media content styles, such as "hide and reveal" and "read and watch" formats, and the importance of engaging with followers to boost algorithm visibility. The group also explored using AI-generated content and optimizing post times for better engagement.

Action Items

• [ ] Create social media content that tells stories about your art and connects with potential collectors.

• [ ] Tag the artists selling art on social media so Jason can provide feedback on their content.

• [ ] Experiment with sending emails at different times of day to find the optimal open rates.

• [ ] Reformat and repurpose your best-performing existing content into new video and carousel formats.

• [ ] Reactivate your social media audience by encouraging more conversational replies and nested discussions on your posts.

Outline

Summer Sales and Social Media Insights

• Jason Matias discusses the importance of summer sales for artists, noting that most of his sales typically come in the fall but this year is different.

• Jason suggests that artists should leverage the increased activity in the summer to carry momentum through the year.

• Jennifer Pierstorff mentions that people on vacation often buy mementos, which can boost sales during the summer.

• Jason shares his strategy of using Facebook Live to engage with the group and encourage members to interact in the Facebook group.

Seasonal Sales and Marketing Strategies

• Jamie asks why some people have more momentum in the summer versus the end of the year, and Jason explains that people are more likely to spend money after the winter holiday season and tax season.

• Jason suggests using summer themes in marketing, such as summer lights and redecorating, to appeal to potential buyers.

• Jason shares his moving sale strategy, including sending out emails and creating reels to engage potential buyers.

• Jason emphasizes the importance of storytelling in marketing, using examples like payment plans and collector success stories to create engaging content.

Success Stories and Payment Plans

• Jason shares a success story about an architect who bought a piece of art using a payment plan, highlighting the importance of offering flexible payment options.

• Jason plans to create a reel documenting the delivery of a piece of art and using it as a success story for his next email.

• Jennifer Pierstorff discusses her experience with selling a piece of art without the buyer seeing it in person, emphasizing the importance of sharing details and creating content.

• Jason advises Jennifer to continue sharing details and creating up-close videos to help potential buyers understand the intricacies of her work.

Content Creation and Social Media Engagement

• Jason explains the importance of creating content that tells a story and engages potential buyers, using examples like Nike's marketing strategies.

• Jason suggests using SEO content creation strategies to create omnipresent storytelling across different platforms.

• Pam Whisenhunt mentions that this approach can be seen as manifesting, and Jason agrees, emphasizing that it is a marketing strategy.

• Jennifer Pierstorff shares her success with using detailed images and social media posts to sell a piece of art, highlighting the importance of delivering quality and details.

Repurposing Content and Video Marketing

• Jason discusses the importance of repurposing best-performing content into different formats, such as videos and carousels, to reach more people.

• Jason shares his strategy of using green screens and cap cut to create engaging videos that reveal the artwork.

• Jason explains how to use templates in cap cut to simplify the process of creating videos and reels.

• Jason advises using less polished, more raw content for ads, as it tends to perform better on social media.

Engaging with Audience and Creating Conversations

• Jason emphasizes the importance of engaging with the audience by creating conversations and asking open-ended questions.

• Jason shares examples of how to create conversations on social media, such as asking about favorite pieces of art or personal experiences.

• Jason advises using video content to reach more people and create engaging stories about the artwork.

• Jason suggests using AI-generated versions of oneself to create content if being on camera is a challenge.

Optimizing Social Media Posts and Reach

• Jason explains how to optimize social media posts by using video content and creating carousels to reach more people.

• Jason advises using tools like Canva to create custom designs and add text to images.

• Jason shares tips on how to create engaging reels by using hidden and reveal techniques and adding captions.

• Jason emphasizes the importance of creating content that resonates with potential buyers and telling stories that they can relate to.

Audience Engagement and Content Strategy

• Jason advises artists to focus on engaging with their audience and creating content that appeals to potential buyers, not just their current followers.

• Jason shares examples of how to reactivate an audience by repurposing best-performing content and creating new engaging content.

• Jason emphasizes the importance of creating conversations and engaging with comments to show the platform that there is interest in the content.

• Jason advises using tools like cap cut and Canva to simplify the process of creating videos and reels.

Leveraging Social Media Algorithms

• Jason explains how the social media algorithm works and the importance of creating content that engages the audience.

• Jason advises using tools like Facebook Insights to understand active times and optimize post times.

• Jason shares tips on how to use email templates to re-send messages to people who didn't open the initial email.

• Jason emphasizes the importance of creating content that resonates with potential buyers and telling stories that they can relate to.

Final Thoughts and Next Steps

• Jason summarizes the key points discussed in the meeting, emphasizing the importance of creating content that tells a story and engages potential buyers.

• Jason advises artists to start by repurposing their best-performing content and creating new engaging content.

• Jason encourages participants to tag him in their posts and content to get feedback and support.

• Jason concludes the meeting by thanking everyone for their participation and encouraging them to continue creating and sharing content.