🎥TASA Roundtable

Transcript

https://otter.ai/u/5bsAIUhdAz0APNRHnPENGXiedVI?view=summary

Jamie discussed dealing with a mouse infestation in his camper. Jennifer Pierstorff is preparing for a mixed media workshop, aiming for a $65 fee per person, with a minimum of five attendees. Jason Matias advised her to charge more and consider offering additional services. Ali Sabet explored the concept of a timed release drop strategy for selling art, emphasizing the importance of building anticipation and exclusivity. Jason suggested using a mailing list and social media to engage the audience and boost sales. The group also discussed the challenges of creating engaging content and the potential of using AI to enhance marketing strategies.

Action Items

• [ ] Ali to explore implementing a timed release drop strategy for new artworks, including building an email list and using engaging video content.

• [ ] Jason to provide Ali with more details on the timed release drop strategy and recommendations on a print fulfillment partner.

• [ ] Jennifer to finalize the supply list and lesson plan for her mixed media workshop.

Outline

Cleaning and Pest Issues

• Jamie discusses finding a mouse in his living space and the stress it caused.

• Meredith Ochoa and Jennifer Pierstorff empathize with Jamie's situation, sharing their own experiences with pests.

• Jason Matias inquires about the type of camper Jamie has and the sealing issues.

• Jamie explains that air streams are well-sealed and he has never had bug issues before.

Jennifer's Workshop Preparation

• Jennifer Pierstorff talks about preparing for a workshop she will be teaching.

• She mentions the complexity of her work and the need to simplify it for the workshop.

• Jennifer discusses the logistics of drying times and the supplies needed for the workshop.

• Jason Matias advises Jennifer on pricing her workshop and the importance of making it worth her time.

Challenges in Workshop Pricing

• Jason Matias suggests that Jennifer should charge more for her workshop to reflect its value.

• Jennifer explains the cost of space and her current pricing of $65 per person.

• Jason emphasizes the importance of pricing based on the value provided and the time invested.

• Meredith Ochoa joins the conversation, sharing her own experience with workshop pricing and the challenges of balancing cost and value.

Strategies for Increasing Workshop Value

• Jason Matias suggests offering additional services or mentorship opportunities to participants.

• Meredith Ochoa agrees and discusses the potential for advanced classes or private lessons.

• Jennifer Pierstorff considers limiting the techniques she teaches to encourage participants to return for more.

• Jason Matias advises on creating a syllabus and using AI to help with the process.

Ali Sabet's Timed Release Drop Strategy

• Ali Sabet joins the conversation and Jason Matias introduces the concept of a timed release drop.

• Jason explains the benefits of a timed release drop, including building anticipation and exclusivity.

• Ali shares her experience with flash sales and the success of her auctions.

• Jason suggests using a mailing list and social media to build awareness and engagement for the drop.

Implementing a Timed Release Drop

• Jason outlines the steps for a timed release drop, including pre-marketing, the drop event, and fulfillment.

• Ali considers using Printful for fulfillment and creating different tiers of sales.

• Jason advises on the importance of having a purpose for going live and using calls to action.

• Ali decides to experiment with the drop strategy and create more engaging content.

Engaging Content and Audience Building

• Jason emphasizes the importance of creating engaging content to capture and hold people's attention.

• Ali shares her struggles with creating viral content and the success of her recent videos.

• Jason suggests using AI to analyze successful content and learn from it.

• Ali plans to create more engaging videos and use live sessions to connect with her audience.

Final Thoughts and Next Steps

• Jason encourages Ali to focus on creating engaging content and using live sessions to build her audience.

• Ali plans to create more videos and experiment with the timed release drop strategy.

• Jason shares his own plans for upcoming art shows and moving to a new location.

• The meeting concludes with participants expressing their appreciation and looking forward to future discussions.