🎥TASA Roundtable

Transcript

https://otter.ai/u/4wKjuHSPsJxOnY8qTj29aVrZ32Q?view=summary

Jason Matias and Pam Whisenhunt discussed art festival application criteria, emphasizing the need for photographers to disclose both creative and printing processes. Jason shared his strategies for show prep, including using an iPad and kiosk to collect visitor information, creating welcome and follow-up email sequences, and using Square for inventory and invoicing. He also highlighted the importance of automating follow-ups and using CRM for tracking leads. Pam inquired about handling email confirmations and customer satisfaction surveys. Jason suggested using auto-confirmation for shows and sending post-sale follow-ups to gauge customer satisfaction.

Action Items

• [ ] Follow up with collectors after they receive artwork purchased, to request feedback and photos.

• [ ] Review booth setup options and consider acquiring additional display panels if needed.

• [ ] Implement a system to capture notes on interested buyers at shows, such as adding a notes field on the lead capture form.

Outline

Art Festival Application Criteria

• Jason Matias (Zoom) and Pam Whisenhunt discuss the criteria for art festival applications, specifically the requirement for photographic prints made from original images processed by the artist.

• Pam Whisenhunt shares her confusion about whether she needs to print the images herself or if the editing and development process is sufficient.

• Jason Matias clarifies that the requirement is about the production process, including editing and development, but not necessarily printing.

• Pam Whisenhunt mentions other criteria like limited edition photos and reproductions, which are common in art festival applications.

Art Show Preparation and Follow-Up Strategies

• Jason Matias (Zoom) shares his approach to follow-up and sales in an IRL (in-person) environment, emphasizing the importance of automations and follow-ups.

• He describes his setup for the Seattle Home Show 2025, including using an iPad and kiosk to collect visitor information and upload it to a spreadsheet.

• Jason Matias explains his welcome sequence for new contacts, including a catalog, website link, and a local sale promotion.

• He details his email and text message sequences for follow-up, including a last-day sequence to remind visitors of the show discount expiration.

Handling Email and Phone Contacts

• Pam Whisenhunt asks Jason Matias about the conversation techniques used to collect email and phone contacts from visitors at art shows.

• Jason Matias explains his method of offering a catalog in exchange for contact information, avoiding negative responses like saying he doesn't have business cards.

• Pam Whisenhunt shares her method of providing contact information via a landing page and mentions issues with email confirmation rates.

• Jason Matias advises using auto-confirmation for shows and suggests adding a phone number field to the form for better communication.

Booth Setup and Planning

• Jason Matias discusses his booth setup for art shows, including the use of a kiosk and the importance of having a diagram of the booth layout.

• He mentions the challenges of using grids instead of Pro panels and suggests borrowing or buying panels if needed.

• Jason Matias shares his method of packing art without crates to save weight and space.

• He plans to sell his small booth and mentions the need for a larger vehicle to transport his art.

Customer Satisfaction and Referrals

• Pam Whisenhunt asks about methods for gauging customer satisfaction and collecting reviews.

• Jason Matias suggests following up with collectors after the sale to ask for pictures and feedback, which can also serve as a gentle referral request.

• He recommends creating an automation in CRM to send follow-up emails to collectors, asking for their satisfaction and referrals.

• Jason Matias mentions the difficulty of getting referrals from art collectors but suggests asking for social media shares and tags as a substitute.

Show Preparation and Logistics

• Jason Matias outlines his show preparation process, including setting up his Square charging app for inventory and invoicing.

• He explains the importance of having a detailed diagram of the booth layout to ensure everything fits and is displayed correctly.

• Jason Matias mentions his upcoming shows in Vegas and Sedona, including the logistics of picking up new artworks and setting up his booth.

• He discusses the challenges of transporting heavy and unwieldy art pieces and the need for a rental vehicle.

Community Group Chat and Technical Issues

• Jason Matias mentions the upcoming changes to Facebook group chats and provides a link to the new community chat.

• Marguerite and Jason Matias discuss technical issues with the new community chat and how to find it in Messenger.

• Jason Matias shares a video tutorial on using the Finding Your Voice template tool for art analysis and reflection.

• He advises Marguerite to use the tool to analyze her sculptural projects and gather inspiration for her future work.

Final Remarks and Next Steps

• Jason Matias wraps up the meeting, mentioning his plans to live stream from his show setup and the challenges of internet connectivity at the convention center.

• He thanks everyone for their questions and offers to help with any further issues or clarifications.

• Pam Whisenhunt and other participants express their appreciation for the information and support provided.

• Jason Matias confirms his availability for the upcoming shows and mentions his plans to order new art pieces for the events.